CHÂTEAU D’ESCLANS acquired by LVMH
Context
LVMH acquired a 55% controlling majority stake in Château d’Esclans in a highly strategic, friendly transaction. The deal was structured via a definitive equity purchase agreement under which Moët Hennessy acquired 100% of the shares held by Hervé Vinciguerra’s holding company, Alix AM PTE Limited (representing a 50% stake), alongside a 5% equity slice from Sacha Lichine. Following the transaction, Sacha Lichine retains a 45% minority ownership interest and remains fully embedded in the business as CEO to oversee the estate’s future operational development. The transaction immediately integrated Château d’Esclans into LVMH's high-margin global luxury portfolio, marking its second major Provence acquisition in six months following the buyout of Château du Galoupet. This transaction immediately grants Moët Hennessy structural scale in the global premium rosé category while combining the estate's powerful North American distribution architecture with LVMH's institutional distribution channels, downstream purchasing leverage, and international corporate infrastructure.
The acquisition of ChâTeau D’Esclans is part of the growth strategy of Lvmh, which already has several external growth operations under its belt, notably Belmond in 2018.
CHÂTEAU D’ESCLANS, which reported an EBITDA margin of in 2019, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the AgriFood sector (11.0x).
-> Deep-dive in AgriFood market trends
Target
Château d’Esclans is a world-renowned estate located in the heart of Provence, recognized as the global pioneer of the premium rosé market. Acquired in 2006 by Sacha Lichine, the estate disrupted the traditionally seasonal and fragmented rosé category by introducing innovative winemaking techniques (pioneered by legendary winemaker Patrick Léon) and adapting a high-end champagne-inspired brand hierarchy. Its product portfolio spans from the mass-premium benchmark Whispering Angel to the ultra-prestige Garrus, which held the record as the world’s most expensive rosé at €80 to over €100 per bottle. The company's commercial model relies on turning premium wine into a global lifestyle asset, deeply integrated into high-end hospitality, luxury beach resorts, and alpine venues across more than 100 countries.
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REFERENCES
Valuation range: EV 300M - 700M EUR
Revenue range: 50M - 100M EUR
EBITDA range: 5M - 25M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: château d’esclans
Acquirer: lvmh