mynth
04/2025

SCELL-IT acquired by BRICONORD

FRANCE Consumer Products / Home & DIY REV 10M - 30M EUR

Context

The Briconord Group acquires Scell-it, a strategic move that strengthens its position in the professional fastening market. This acquisition is the 6th build-up for Briconord in recent years. By integrating Scell-it, Briconord expands its product portfolio to include high-tech fastening systems and tools, creating strong cross-selling opportunities across its European distribution networks. This transaction was completed simultaneously with the group's capital reorganization led by Oddo BHF.

SCELL-IT, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in Retail & Consumer market trends

Target

A French specialist in professional fastening solutions. Scell-it designs and distributes a wide range of rivets, anchors, and setting tools for the construction and Corporate sectors. The company is known for its innovation in cordless power tools for fastening and has a strong presence in professional distribution networks.

Ent. Value

LOGIN

Equity Value

LOGIN

Multiples

EV / Revenue

LOGIN

EV / EBITDA

LOGIN

EV / EBIT

LOGIN

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2024
LOGIN
LOGIN
LOGIN
2023
LOGIN
LOGIN
LOGIN

Similar deals in Retail & Consumer

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
DateAcquirerTargetCountrySectorDeal Context
06/2025PARTNERS GROUPMPMUNITED KINGDOMConsumer Products

Partners Group has agreed to acquire a majority stake in MPM Products, the owner of premium cat food brands Applaws, Reveal, and Encore, from 3i Group. This acquisition marks the next phase of global expansion for the Manchester-based company. Under the previous four-year partnership with 3i, MPM successfully transformed from a UK-centric business into a true international player, with 80% of its sales now coming from overseas markets like the USA and APAC. The company also shifted its channel mix, securing shelf space in major food and drug retailers while accelerating its online presence. Partners Group intends to leverage this established "clean label" platform to further capitalize on the "pet humanization" mega-trend, likely focusing on deepening penetration in the North American market and continuing the brand's premiumization strategy. The deal also recognizes MPM's commitment to sustainability, highlighted by its recent B Corp recertification.

05/2025AUTHENTIC BRANDS GROUPDOCKERSUNITED STATESConsumer Products

Levi Strauss & Co. agreed to sell Dockers to Authentic Brands Group. The transaction transfers the Dockers brand out of Levi Strauss’ portfolio and into Authentic’s intellectual-property-led model, with the operational rollout expected to be handled through licensing and partner relationships rather than through a traditional owned-retail structure. The strategic rationale is straightforward. For Levi Strauss, the divestment supports portfolio simplification and allows management to focus on its core Levi’s and Beyond Yoga brands, while also aligning capital allocation with direct-to-consumer priorities and international growth. For Authentic, Dockers is a strong fit because it brings heritage, name recognition, and an established licensing base, all of which are consistent with the group’s buy-and-build approach to consumer brands. The deal also provides flexibility to extend the brand across categories and geographies under a lighter operating model.

03/2025USHOPAL GROUPPAYOTFRANCEConsumer Products

Ushopal acquired 100% of Payot from LBO France (which held 80% since 2014) and the management team. The transaction concludes a long holding period marked by two previously aborted sales processes (2019 and 2021) due to the pandemic and geopolitical risks in Russia. Ushopal, which initially approached Payot for a distribution partnership in China, eventually opted for a full acquisition to leverage the brand's heritage and professional skincare expertise in the Asian market.

02/2025BC PARTNERSPETLABUNITED KINGDOMConsumer Products

BC Partners acquired a majority stake in PetLab Co. from its co-founders, who retained a significant minority investment in the business. The transaction leverages BC Partners’ specialized knowledge in the pet ecosystem—specifically its experience in scaling Chewy Health—to accelerate the target's international expansion and product innovation. The deal highlights the continued institutional interest in the pet "humanization" trend and the high-margin, recurring revenue profiles of subscription-based pet wellness brands. The collaboration is intended to drive the next stage of the company's growth by expanding its R&D capabilities and market presence.

01/2025VERDOSOTHE KOOPLESFRANCEConsumer Products

The transaction involves the 100% sale of The Kooples by MF Brands Group to Verdoso, a French industrial group specializing in the turnaround and transformation of distressed assets. This strategic exit allows the seller to offload a non-core, loss-making fashion label and refocus on its global premium brands like Lacoste. The strategic rationale for the buyer is the acquisition of a globally recognized brand at a potential valuation discount, with the aim of restoring its "glam rock" appeal and operational efficiency. This move reflects a wider trend in the "accessible luxury" sector, where players are forced to consolidate or sell as they struggle with high fixed costs and a cooling consumer appetite.

10/2024PERMIRAK-WAYFRANCEConsumer Products

Permira, the global private equity firm, has agreed to acquire a 40% minority stake in K-Way, the iconic French outerwear brand, from its Italian parent company BasicNet. This partnership is designed to unlock the next phase of K-Way's global expansion. BasicNet, which acquired the distressed brand in 2004 and successfully repositioned it from a functional utility item into a premium lifestyle label (generating EUR147.7 million in revenue in 2023), sought a partner with deep consumer expertise to scale operations internationally.

07/2024ARDIANGROUPE HAMEUR (MAGIMIX & ROBOT-COUPE)FRANCEConsumer Products

Ardian is acquiring a majority stake in Groupe Hameur (Magimix and Robot-Coupe) from the De Jenlis Family. The transaction was structured as a primary LBO following a competitive auction process managed by investment banks. The process initially attracted interest from both strategic industrial players and a dozen private equity firms, eventually narrowing down to a final round involving three major global investment houses. The investment strategy is centered on accelerating growth in key international markets, particularly the United States, by leveraging the acquirer's local expertise. Beyond organic growth, the partnership aims to consolidate the fragmented market for professional culinary equipment through targeted bolt-on acquisitions. The founding family remains a minority shareholder to support this new phase of international expansion.

07/2024EMK CAPITALL&S LIGHTING INTELLIGENCEITALYConsumer Products

The exit of L&S from the Clessidra Capital Partners 3 portfolio represents a successful structural maturation of an Italian design champion into a global industrial leader. The strategic rationale for this transaction centers on a "market-consolidation" play, leveraging the target's industry-leading technical operational depth in embedded LED systems to fuel a new phase of international buy-and-build activity. This structural alignment provides the organization with the institutional capital and global network of the new sponsor, which is required to address the increasing complexity of smart-home integration and sustainable commercial lighting.

07/2024HARVIATHERMASOLUNITED STATESConsumer Products

Harvia acquired 100% of ThermaSol in an all-cash, debt-free transaction. The acquisition addresses a recognised strategic gap in Harvia's product portfolio — the company had historically held a strong position in traditional sauna heaters but a significantly weaker position in steam and infrared saunas, segments identified as difficult to enter organically as communicated at Harvia's Capital Markets Day in spring 2024. The US was already Harvia's largest market prior to the transaction, and ThermaSol's established brand and distribution presence in the steam segment provides Harvia with an immediate and meaningful platform to accelerate its growth in this category. Harvia expects to leverage its historical track record of improving acquired companies' profitability and growth trajectory to enhance ThermaSol's margins toward group levels over time.

03/2024PAI PARTNERSBEAUTYNOVAITALYConsumer Products

PAI Partners entered into a definitive agreement to acquire a 51% controlling stake in Beautynova from Bluegem Capital Partners to accelerate the group's global scaling. This strategic move follows a period of rapid transformation under Bluegem’s ownership since 2020, during which the company tripled its sales and expanded significantly into the US market. Post-transaction, Bluegem retains a 47% minority interest alongside a syndicate of co-investors and the company’s management team, ensuring continuity in leadership and strategy. The partnership is designed to leverage PAI's international infrastructure to further penetrate the resilient high-end beauty sector and set new industry standards in innovative product development.

REFERENCES

Revenue range: 10M - 30M EUR

EBITDA range: 0M - 5M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of SCELL-IT by BRICONORD are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Acquirer: briconord