mynth
03/2025

PAYOT acquired by USHOPAL GROUP

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 20M - 50M EUR

Context

Ushopal acquired 100% of Payot from LBO France (which held 80% since 2014) and the management team. The transaction concludes a long holding period marked by two previously aborted sales processes (2019 and 2021) due to the pandemic and geopolitical risks in Russia. Ushopal, which initially approached Payot for a distribution partnership in China, eventually opted for a full acquisition to leverage the brand's heritage and professional skincare expertise in the Asian market.

PAYOT, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 1920 by Dr. Nadia Payot, Payot is a centennial French skincare brand renowned for blending scientific innovation with sensorial rituals. The brand has a strong global footprint in over 70 countries, particularly in Germany, Spain, and Russia, and is distributed through 5,000+ spas and professional beauty partners. Under LBO France's tenure, Payot significantly developed its digital e-commerce presence and expanded into duty-free and perfumery channels.

Ent. Value

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Multiples

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EV / EBITDA

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Historical Financials (EUR)

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2024
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REFERENCES

Valuation range: EV 20M - 50M EUR

Revenue range: 25M - 50M EUR

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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).