At what enterprise value was PAYOT acquired in 2025?

During the acquisition of PAYOT by USHOPAL GROUP in 2025, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 20M - 50M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 10.9x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PAYOT when it was acquired by USHOPAL GROUP?

The exact EV/EBITDA multiple for PAYOT is available on mynth capital. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 10.9x. Join our community for free to access full valuation data and industry trends.

When was PAYOT acquired by USHOPAL GROUP?

PAYOT was acquired by USHOPAL GROUP in 2025.

What was the revenue of PAYOT at the time of the deal?

The revenue of PAYOT at the time of the deal is estimated to be in the range of 25M - 50M EUR. Register for free to access the full transaction report and exact valuation multiples.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PAYOT acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PAYOT deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.lbofrance.com/lbo-france-cede-payot-a-ushopal/

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Home Database Retail & ConsumerPAYOT

03/2025

PAYOT acquired by USHOPAL GROUP

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 20M - 50M EUR

Context

Ushopal acquired 100% of Payot from LBO France (which held 80% since 2014) and the management team. The transaction concludes a long holding period marked by two previously aborted sales processes (2019 and 2021) due to the pandemic and geopolitical risks in Russia. Ushopal, which initially approached Payot for a distribution partnership in China, eventually opted for a full acquisition to leverage the brand's heritage and professional skincare expertise in the Asian market.

PAYOT, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (10.9x).

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Target

Founded in 1920 by Dr. Nadia Payot, Payot is a centennial French skincare brand renowned for blending scientific innovation with sensorial rituals. The brand has a strong global footprint in over 70 countries, particularly in Germany, Spain, and Russia, and is distributed through 5,000+ spas and professional beauty partners. Under LBO France's tenure, Payot significantly developed its digital e-commerce presence and expanded into duty-free and perfumery channels.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2024

2023

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REFERENCES

Valuation range: EV 20M - 50M EUR

Revenue range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PAYOT by USHOPAL GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.