PAYOT has been 100% owned by USHOPAL GROUP since March 2025.

At what enterprise value was PAYOT acquired in 2025?

During the acquisition of PAYOT by USHOPAL GROUP in 2025, the transaction's Enterprise Value is estimated to be in the range of €20–50M.

What was the EV/Revenue multiple of PAYOT when it was acquired by USHOPAL GROUP?

The estimated EV/Revenue multiple for PAYOT is in the range of 1x - 3x.

When was PAYOT acquired by USHOPAL GROUP?

PAYOT was acquired by USHOPAL GROUP in 2025.

What was the revenue of PAYOT at the time of the deal?

The revenue of PAYOT at the time of the deal is estimated to be in the range of €25–50M.

How is the data for the PAYOT acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PAYOT deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.lbofrance.com/lbo-france-cede-payot-a-ushopal/

What is the average EV/EBITDA multiple for the Retail & Consumer sector in 2026?

The average EV/EBITDA multiple for the Retail & Consumer sector in 2026 is 11.9x.

← DATABASE

Home Database Retail & ConsumerPAYOT

03/2025

PAYOT acquired by USHOPAL GROUP

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV €20–50M

Context

Ushopal acquired 100% of Payot from LBO France (which held 80% since 2014) and the management team. The transaction concludes a long holding period marked by two previously aborted sales processes (2019 and 2021) due to the pandemic and geopolitical risks in Russia. Ushopal, which initially approached Payot for a distribution partnership in China, eventually opted for a full acquisition to leverage the brand's heritage and professional skincare expertise in the Asian market.

PAYOT, which reported an EBITDA margin of [members only] in 2024, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the Retail & Consumer sector (11.9x).

-> Deep-dive in Retail & Consumer market trends

Target

Founded in 1920 by Dr. Nadia Payot, Payot is a centennial French skincare brand renowned for blending scientific innovation with sensorial rituals. The brand has a strong global footprint in over 70 countries, particularly in Germany, Spain, and Russia, and is distributed through 5,000+ spas and professional beauty partners. Under LBO France's tenure, Payot significantly developed its digital e-commerce presence and expanded into duty-free and perfumery channels.

Ent. Value

€20–50M

Equity Value

[members only]

Multiples

EV / Revenue

1x–3x

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2024

2023

Similar deals in Consumer Products

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
05/2025	AUTHENTIC BRANDS GROUP	DOCKERS	UNITED STATES	Fashion & Apparel
04/2025	BRICONORD	SCELL-IT	FRANCE	Home & DIY
02/2025	BC PARTNERS	PETLAB	UNITED KINGDOM	Pet Care
01/2025	ACON Investments	True Religion	UNITED STATES	Fashion & Apparel
01/2025	VERDOSO	THE KOOPLES	FRANCE	Fashion & Apparel
01/2025	ID UNLIMITED	THE EMBLEM SOURCE	UNITED STATES	Other Sports
12/2024	DEUTSCHE BETEILIGUNGS (DBAG)	GREAT LENGTHS	ITALY	Hygiene & Beauty Brands
10/2024	PERMIRA	K-WAY	FRANCE	Fashion & Apparel
07/2024	EMK CAPITAL	L&S LIGHTING INTELLIGENCE	ITALY	Home & DIY
07/2024	HARVIA	THERMASOL	UNITED STATES	Personal & Household

REFERENCES

Valuation range: EV €20–50M

Revenue range: €25–50M

EV/Revenue range: 1x - 3x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PAYOT by USHOPAL GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.