PAYOT
Acquired by
USHOPAL GROUP
PAYOT acquired by USHOPAL GROUP
Target
PAYOT
Acquirer
USHOPAL GROUP
Context
Ushopal acquired 100% of Payot from LBO France (which held 80% since 2014) and the management team. The transaction concludes a long holding period marked by two previously aborted sales processes (2019 and 2021) due to the pandemic and geopolitical risks in Russia. Ushopal, which initially approached Payot for a distribution partnership in China, eventually opted for a full acquisition to leverage the brand's heritage and professional skincare expertise in the Asian market.
The transaction values PAYOT at an EV/Revenue multiple of LOGIN.
This transaction is part of the Retail & Consumer industry, which currently tracks an average EBITDA multiple of 10.9x since the beginning of 2026, 11.3% decrease compared to 2025. This data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 1920 by Dr. Nadia Payot, Payot is a centennial French skincare brand renowned for blending scientific innovation with sensorial rituals. The brand has a strong global footprint in over 70 countries, particularly in Germany, Spain, and Russia, and is distributed through 5,000+ spas and professional beauty partners. Under LBO France's tenure, Payot significantly developed its digital e-commerce presence and expanded into duty-free and perfumery channels.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with PAYOT
mynth data is contributed by M&A / PE professionals and systematically cross-verified against private deal documents and official releases. All source materials are destroyed post-validation to guarantee data anonymity and compliance.