03/2021100%

Revolution Tea acquired by Lifebrands Natural Food

UNITED STATES Food Processing / Beverages / Coffee & Tea REV 1m EUR - 100m EUR

Context

LIFEBRANDS Natural Food GmbH completed the acquisition of Revolution Tea, a US‑based specialty tea company, in March 2021, marking LIFEBRANDS’ entry into the US tea and hot‑beverage market. The transaction was structured as a full‑asset or 100% ownership takeover, with Revolution Tea retaining its brand identity, Phoenix‑area presence, and founding team leadership under a new group structure. The deal brings together LIFEBRANDS’ global distribution platform and tea‑manufacturing infrastructure with Revolution Tea’s reputation for high‑quality ingredients and its established network of foodservice and retail operators. The strategic rationale centers on category and geographic complementarity. Revolution Tea offers a portfolio of over thirty tea blends focused on full‑leaf teas, herbs, real fruit, and natural flavours, which align with LIFEBRANDS’ emphasis on premium, sustainability‑oriented beverage brands. For LIFEBRANDS, Revolution Tea serves as a springboard into the US market, providing access to established distribution channels, operator relationships, and a scalable, ingredient‑driven product line that can be further expanded and re‑launched in new markets.

Revolution Tea, which reported an EBITDA margin of [members only] in 2021, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average observed in the AgriFood sector (12.1x in 2021).

-> Deep-dive in AgriFood market trends

Target

Revolution Tea is a US‑based specialty tea company headquartered in the Phoenix metropolitan area, with its operational base in Scottsdale, Arizona, that has been active in the beverage and tea industry since 1998. The company focuses on premium, flavour‑forward tea products designed to be consumed both hot and iced, emphasizing full‑leaf tea, select herbs, real fruit pieces, essential oils, and all‑natural flavours. This ingredient‑driven philosophy underpins a differentiated, quality‑oriented positioning within the broader tea and hot‑beverage category. The company’s business model rests on building cooperative relationships with foodservice operators, retailers, and distributors, supported by sampling, promotional activity, and targeted advertising to drive brand awareness and repeat purchases. Revolution Tea has expanded its portfolio to over thirty blends distributed in more than sixty countries, creating a global footprint despite its relatively compact operating size.

Ent. Value

[members only]

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2021

2020

Similar deals in Food Processing

Similar deals in Food Processing
Date	Acquirer	Target	Country	Sector
04/2021	JBS S.A.	VIVERA	NETHERLANDS	Food Products
04/2021	CREDIT MUTUEL EQUITY	CHARLES & ALICE	FRANCE	Food Products
02/2021	LANXESS	EMERALD KALAMA CHEMICAL	UNITED STATES	Ingredients
12/2020	APHEON	MILLBO BIONATURALS GROUP	ITALY	Ingredients
12/2020	CRONOS CAPITAL PARTNERS	EVERTON	ITALY	Coffee & Tea
11/2020	PLATINUM EQUITY	BISCUIT INTERNATIONAL	FRANCE	Food Products
11/2020	RHONE CAPITAL	ILLYCAFFÈ	ITALY	Beverages
11/2020	AMSTERDAM COMMODITIES	SUNOPTA - GLOBAL INGREDIENTS BUSINESS	NETHERLANDS	Ingredients
10/2020	HAUDECOEUR	PALAIS IMPÉRIAL	FRANCE	Coffee & Tea
08/2020	GLANDIA NUTRITIONALS	FOODAROM	CANADA	Ingredients

REFERENCES

Revenue range: REV 1m EUR - 100m EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Revolution Tea by Lifebrands Natural Food are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: revolution tea

Acquirer: lifebrands natural food

FAQ

What transaction does this page cover?

This page covers Lifebrands Natural Food’s acquisition of 100% of Revolution Tea, an American company specialised in Beverages, in 2021.

How does the valuation of Revolution Tea compare to benchmarks in the AgriFood sector?

Transaction multiples for this specific deal are exclusively reserved for mynth members. Nevertheless, transactions tracked by mynth in this sector reveal an average benchmark multiple of 12.1x EBITDA during 2021.

What sources support the information on this transaction?

Transaction data and operational intelligence were compiled from independent financial press reporting by specialized M&A publications.

What is mynth?

mynth is the first free M&A database dedicated to Small & Mid-Cap transactions. We centralize Enterprise Values, revenue multiples, EBITDA multiples and transaction financials that are typically locked behind five-figure subscriptions on platforms like Capital IQ or Mergermarket. On mynth, searching and browsing deals is completely free. Our mission is simple: make professional-grade valuation intelligence accessible to every M&A advisor, independent consultant, Private Equity professional and student, without the burden of expensive annual licenses.