LIFEBRANDS Natural Food GmbH completed the acquisition of Revolution Tea, a US‑based specialty tea company, in March 2021, marking LIFEBRANDS’ entry into the US tea and hot‑beverage market. The transaction was structured as a full‑asset or 100% ownership takeover, with Revolution Tea retaining its brand identity, Phoenix‑area presence, and founding team leadership under a new group structure. The deal brings together LIFEBRANDS’ global distribution platform and tea‑manufacturing infrastructure with Revolution Tea’s reputation for high‑quality ingredients and its established network of foodservice and retail operators. The strategic rationale centers on category and geographic complementarity. Revolution Tea offers a portfolio of over thirty tea blends focused on full‑leaf teas, herbs, real fruit, and natural flavours, which align with LIFEBRANDS’ emphasis on premium, sustainability‑oriented beverage brands. For LIFEBRANDS, Revolution Tea serves as a springboard into the US market, providing access to established distribution channels, operator relationships, and a scalable, ingredient‑driven product line that can be further expanded and re‑launched in new markets.

REVOLUTION TEA, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the AgriFood sector (10.3x).

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