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08/2021

REEBOK INTERNATIONAL acquired by AUTHENTIC BRANDS GROUP

UNITED STATES Consumer Products / Sport / Other Sports EV 1b - 4b EUR

Context

Reebok International Ltd. has been acquired by Authentic Brands Group as part of a transaction announced in August 2021 that follows a multi‑year divestiture process initiated by the former owner. The sale concludes a period during which the target experienced fluctuating earnings, strategic realignment attempts, and a shift in market share relative to its primary competitors. Authentic Brands Group entered the agreement after evaluating the brand’s global licensing framework and its potential to integrate with the firm’s existing portfolio of apparel and footwear assets. The acquisition aligns with ABG’s objective to broaden its presence in the active and sportswear segment while capitalizing on Reebok’s established brand equity and distribution network. By adding a historically significant footwear label, ABG seeks to enhance cross‑category synergies, deepen relationships with existing licensees, and attract new partners in regions where the brand retains consumer awareness. The deal also supports the acquirer’s licensing‑centric model, which reduces inventory risk and leverages scalable brand management capabilities. Post‑closing, ABG plans to retain Reebok’s Boston headquarters, preserve the current executive leadership, and continue existing licensing agreements with manufacturers and retailers worldwide. The firm expects to drive incremental royalty growth through targeted product extensions, digital commerce initiatives, and coordinated marketing programs. Operational integration will focus on aligning brand governance processes, optimizing licensee performance metrics, and expanding the brand’s footprint in high‑growth markets across Europe, Asia, and Latin America.

REEBOK INTERNATIONAL, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Reebok International Ltd. designs, manufactures, and distributes athletic footwear, apparel, and equipment under a globally recognized brand. The company originated in the United States and maintains its corporate headquarters in Boston, operating a network of design studios, sourcing offices, and regional sales hubs across Europe, Asia, and the Americas. Product development focuses on performance-oriented sneakers, training shoes, and sport-specific apparel that incorporate proprietary cushioning technologies and material innovations. Distribution channels include wholesale agreements with sporting goods retailers, department stores, and e‑commerce platforms, supplemented by a limited number of directly operated concept stores in major metropolitan markets. The brand’s customer base comprises professional athletes, fitness enthusiasts, and lifestyle consumers who seek a blend of functionality and heritage styling. Reebok generates revenue through licensing arrangements that grant third‑party manufacturers rights to produce and sell merchandise while the company retains oversight of design standards and brand guidelines. Marketing initiatives leverage collaborations with cultural figures, sponsorship of sporting events, and digital campaigns targeting younger demographics. The business model emphasizes brand equity management, inventory risk mitigation through outsourced production, and continuous expansion into emerging markets via localized partnerships.

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Multiples

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Historical Financials (EUR)

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2021
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REFERENCES

Valuation range: EV 1b - 4b EUR

Revenue range: 1b - 3b EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of REEBOK INTERNATIONAL by AUTHENTIC BRANDS GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: reebok international

Acquirer: authentic brands group