At what enterprise value was PLASMON acquired in 2025?

During the acquisition of PLASMON by NEWPRINCES GROUP in 2025, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 100M - 350M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.9x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PLASMON when it was acquired by NEWPRINCES GROUP?

The estimated EV/EBITDA multiple for PLASMON is in the range of 5x - 12x. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.9x. Join our community for free to access full valuation data and industry trends.

When was PLASMON acquired by NEWPRINCES GROUP?

PLASMON was acquired by NEWPRINCES GROUP in 2025.

What was the revenue of PLASMON at the time of the deal?

The revenue of PLASMON at the time of the deal is estimated to be in the range of 100M - 200M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of PLASMON during the acquisition?

PLASMON's EBITDA is estimated to be in the range of 5M - 25M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PLASMON acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PLASMON deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.reuters.com/en/kraft-heinz-sell-italian-baby-food-business-newprinces-120-million-euros-2025-07-10/

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Home Database AgriFoodPLASMON

12/2025

PLASMON acquired by NEWPRINCES GROUP

ITALY Food Processing / Food Products EV 100M - 350M EUR

Context

NewPrinces Group has completed the acquisition of Kraft Heinz's infant food business. The transaction reunites the Plasmon brand with the Ozzano Taro production plant (already owned by Newlat), creating a fully integrated Italian baby food champion. As part of the deal, NewPrinces will continue to manufacture Heinz Baby Food for the UK market under a co-packing agreement at the acquired Latina facility.

The acquisition of Plasmon is part of the growth strategy of Newprinces Group, which already has several external growth operations under its belt, notably Diageo Operations Italy in 2025.

PLASMON, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.9x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in AgriFood market trends

Target

Plasmon is Italy's leading baby food brand, famously known for its iconic infant biscuits ("Biscotto Plasmon"). Founded in 1902, it holds a dominant market share in Italy. The deal includes the brands (Plasmon, Nipiol, Dieterba) and the manufacturing facility in Latina, which produces ~1.8 billion biscuits annually.

Ent. Value

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2023

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10/2025	LT FOODS	GLOBAL GREEN EUROPE	HUNGARY	Food Processing	LT Foods has agreed to acquire 100% of the equity in Global Green Europe Kft. This acquisition provides LT Foods with a third European manufacturing hub (after UK and Netherlands), offering a lower-cost production base in Central Europe

REFERENCES

Valuation range: EV 100M - 350M EUR

Revenue range: 100M - 200M EUR

EBITDA range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PLASMON by NEWPRINCES GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: plasmon

Acquirer: newprinces group