PLASMON
Acquired by
NEWPRINCES GROUP
PLASMON acquired by NEWPRINCES GROUP
Target
PLASMON
Acquirer
NEWPRINCES GROUP
Context
NewPrinces Group has completed the acquisition of Kraft Heinz's infant food business. The transaction reunites the Plasmon brand with the Ozzano Taro production plant (already owned by Newlat), creating a fully integrated Italian baby food champion. As part of the deal, NewPrinces will continue to manufacture Heinz Baby Food for the UK market under a co-packing agreement at the acquired Latina facility.
PLASMON, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN discount to the 10.1x average currently observed in the AgriFood sector.
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Target
Plasmon is Italy's leading baby food brand, famously known for its iconic infant biscuits ("Biscotto Plasmon"). Founded in 1902, it holds a dominant market share in Italy. The deal includes the brands (Plasmon, Nipiol, Dieterba) and the manufacturing facility in Latina, which produces ~1.8 billion biscuits annually.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with PLASMON
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