PLASMON has been 100% owned by NEWPRINCES GROUP since December 2025.

At what enterprise value was PLASMON acquired in 2025?

During the acquisition of PLASMON by NEWPRINCES GROUP in 2025, the transaction's Enterprise Value is estimated to be in the range of 100M - 350M EUR.

What was the EV/EBITDA of PLASMON when it was acquired by NEWPRINCES GROUP?

The estimated EV/EBITDA multiple for PLASMON is in the range of 5x - 12x.

When was PLASMON acquired by NEWPRINCES GROUP?

PLASMON was acquired by NEWPRINCES GROUP in 2025.

What was the revenue of PLASMON at the time of the deal?

The revenue of PLASMON at the time of the deal is estimated to be in the range of 100M - 200M EUR.

What was the EBITDA of PLASMON during the acquisition?

PLASMON's EBITDA is estimated to be in the range of 5M - 25M EUR.

How is the data for the PLASMON acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PLASMON deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.reuters.com/en/kraft-heinz-sell-italian-baby-food-business-newprinces-120-million-euros-2025-07-10/

What is the average EV/EBITDA multiple for the AgriFood sector in 2026?

The average EV/EBITDA multiple for the AgriFood sector in 2026 is 11.0x.

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Home Database AgriFoodPLASMON

12/2025

PLASMON acquired by NEWPRINCES GROUP

ITALY Food Processing / Food Products EV 100M - 350M EUR

Context

NewPrinces Group has completed the acquisition of Kraft Heinz's infant food business. The transaction reunites the Plasmon brand with the Ozzano Taro production plant (already owned by Newlat), creating a fully integrated Italian baby food champion. As part of the deal, NewPrinces will continue to manufacture Heinz Baby Food for the UK market under a co-packing agreement at the acquired Latina facility.

The acquisition of Plasmon is part of the growth strategy of Newprinces Group, which already has several external growth operations under its belt, notably Diageo Operations Italy in 2025.

PLASMON, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the AgriFood sector (11.0x).

-> Deep-dive in AgriFood market trends

Target

Plasmon is Italy's leading baby food brand, famously known for its iconic infant biscuits ("Biscotto Plasmon"). Founded in 1902, it holds a dominant market share in Italy. The deal includes the brands (Plasmon, Nipiol, Dieterba) and the manufacturing facility in Latina, which produces ~1.8 billion biscuits annually.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2024

2023

Similar deals in Food Processing

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01/2026	KEURIG DR PEPPER	JDE PEETS	NETHERLANDS	Coffee & Tea
01/2026	ILLVA SARONNO	DELITE	ITALY	Ingredients
12/2025	EUROPE CAPITAL PARTNERS	ESCA	ITALY	Food Products
12/2025	ANHEUSER-BUSCH INBEV (AB INBEV)	BEATBOX BEVERAGES	UNITED STATES	Soft Drinks
12/2025	Piper	Borough Broth	UNITED KINGDOM	Food Products
12/2025	Katjes International	Graze	UNITED KINGDOM	Food Products
12/2025	SOLUM PARTNERS	GREENYARD	BELGIUM	Food Products
12/2025	VALSOIA	KREPKO	SLOVENIA	Dairy
11/2025	NEXTURE	FRULACT	PORTUGAL	Ingredients
11/2025	INVESTCorporate	TREEHOUSE FOODS	CANADA	Food Products

REFERENCES

Valuation range: EV 100M - 350M EUR

Revenue range: 100M - 200M EUR

EBITDA range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PLASMON by NEWPRINCES GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: plasmon

Acquirer: newprinces group