BEATBOX BEVERAGES acquired by ANHEUSER-BUSCH INBEV (AB INBEV)
Context
Anheuser-Busch InBev has entered into a definitive agreement to purchase an 85% majority stake in BeatBox Beverages for $490m. This transaction integrates one of the fastest-growing independent RTD brands into AB InBev's "Beyond Beer" portfolio, alongside assets like Cutwater Spirits. The deal structure allows the founders to remain with the company and continue driving its entrepreneurial culture, with a provision for AB InBev to acquire the remaining 15% ownership after five years. The acquisition provides BeatBox with access to AB InBev's unparalleled distribution network to accelerate its US expansion, while AB InBev secures a dominant position in the high-ABV, flavor-forward beverage segment favored by younger legal-drinking-age consumers.
BEATBOX BEVERAGES, which reported an EBITDA margin of [members only] in 2024, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the AgriFood sector (11.0x).
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Target
Founded in 2011 in Austin, Texas, BeatBox Beverages is a rapidly growing ready-to-drink (RTD) alcohol brand and the first in the US sector to achieve B Corp certification. Famous for its "Party Punch" sold in distinctive, resealable 330ml Tetra Pak cartons, the brand targets the Gen Z demographic with high-alcohol (11.1% ABV) non-carbonated drinks. Its portfolio features fruit-forward flavors such as Blue Raspberry, Juicy Mango, and Fruit Punch, utilizing wine, malt, or spirits bases depending on the market.
Ent. Value
$500M–1.5bn
Equity Value
[members only]
Multiples
EV / Revenue
2x–6x
EV / EBITDA
[members only]
EV / EBIT
[members only]
Historical Financials (USD)
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Other operations with ANHEUSER-BUSCH INBEV (AB INBEV)
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 10/2016 | ANHEUSER-BUSCH INBEV (AB INBEV) | SABMILLER | UNITED KINGDOM | Wines & Spirits |
REFERENCES
Valuation range: EV $500M–1.5bn
Revenue range: $100–200M
EV/Revenue range: 2x - 6x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of BEATBOX BEVERAGES by ANHEUSER-BUSCH INBEV (AB INBEV) are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.