PIERRE ET VACANCES - CENTER PARCS acquired by MUBADALA

Founded in 1967, Pierre & Vacances-Center Parcs is a leading European player in the short-break and family vacation market. The group operates a diverse portfolio of complementary brands, catering to various segments of the tourism accommodation market, ranging from vacation residences to nature-inspired villages and leisure parks. Its core activities are centered around the Pierre & Vacances, Center Parcs, Adagio, Maeva, and Villages Nature Paris brands. The company's unique selling proposition lies in its integrated business model, which combines accommodation, dining, leisure activities, and services tailored to vacationers. Its product offerings primarily focus on short- to medium-stay breaks, capitalizing on the growing demand for accessible, drivable vacations near major European population centers. The Center Parcs domains are a strategic cornerstone of the business, featuring large-scale complexes that integrate accommodations, aquatic facilities, sports activities, and immersive nature experiences. With a presence in several European countries, including France, Germany, the Netherlands, and Belgium, Pierre & Vacances-Center Parcs welcomes millions of customers each year. The company enjoys strong brand recognition among families and leverages an extensive property portfolio spanning attractive tourist destinations. In recent years, the group has pursued an upscale strategy, renovating its sites, enhancing the customer experience, and developing concepts focused on sustainable tourism and local leisure activities.