ALICE PIZZA acquired by QUADRIVIO GROUP / CAPDESIA GROUP
Context
Quadrivio & Pambianco, through its Made in Italy Fund II, and Capdesia Group have acquired 100% of Alice Pizza's share capital from Green Arrow Capital and the founding Giovannini family. This transaction marks the complete exit of Green Arrow Capital, which held its stake through the Idea Taste of Italy fund, as well as the exit of the historical founders who had accompanied the group's development for over three decades. The acquisition enables Alice Pizza to embark on a new chapter of growth, backed by two investors with recognized expertise in consumer goods, branding, and organized restaurant services. The new shareholders aim to accelerate the expansion of Alice Pizza's store network in Italy while significantly strengthening the brand's international presence, particularly in Europe, Asia, and North America. The post-acquisition strategy will focus on pursuing organic network growth, optimizing operations, and increasing brand awareness in international markets. The investors also intend to leverage the highly standardized and scalable nature of the Alice Pizza concept to replicate its Italian success abroad. Additionally, commercial and operational synergies may be explored with La Piadineria, another major player in Italian fast food supported by CVC funds. The financing for the transaction was provided by a banking pool comprising BPER Banca, Banca Ifis, Banca Sella, and UniCredit. This acquisition represents the seventh investment made by Made in Italy Fund II and highlights the growing interest of investors in Italian restaurant brands with strong internationalization potential.
ALICE PIZZA, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).
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Target
Founded in Rome in 1989 by the Giovannini family, Alice Pizza is a leading Italian player in the quick-service restaurant sector, specializing in "pizza al taglio," a iconic format that involves selling rectangular slices of pizza by weight. The brand has established itself by offering a unique value proposition that combines artisanal quality, speedy service, and affordable pricing, allowing it to cater to a broad customer base that ranges from students to families and urban professionals. Over the decades, Alice Pizza has developed a standardized and easily replicable restaurant model, built around a diverse range of recipes, high product turnover, and a consistent customer experience. The group operates an extensive network of outlets, comprising both company-owned and franchised locations, which provides it with a direct presence in key markets and the ability to rapidly expand through local partnerships. Historically, the brand has been deeply rooted in Rome and Milan, but has gradually expanded its presence across Italy and begun to internationalize in several European and non-European countries. The company also benefits from strong brand recognition among Italian consumers and a wealth of operational expertise developed over more than thirty years. This expertise is further enhanced by the Alice Academy, an in-house training center created to train future pizzaiolos and ensure uniform quality standards across the entire network.
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REFERENCES
Revenue range: 100M - 200M EUR
EBITDA range: 5M - 25M EUR
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Target: alice pizza
Acquirer: capdesia group / quadrivio group