WELLYOU acquired by BASIC-FIT
Context
Basic‑Fit has announced the acquisition of German fitness operator Wellyou from its private‑equity owner Auctus Capital Partners. The transaction is structured as an all‑cash purchase and is slated for completion in the third quarter of 2026. At the time of the announcement, Wellyou operated 41 clubs in northern Germany and maintained a membership base of roughly 110,000 individuals. The deal adds these locations to Basic‑Fit’s existing German portfolio, which already includes 74 clubs and 22 sites acquired through its Clever Fit subsidiary. The acquisition aligns with Basic‑Fit’s strategy to deepen its presence in the German market, which represents a core growth region for the group. By incorporating Wellyou’s facilities, the combined network will reach 115 clubs in Germany, enhancing geographic coverage and providing access to additional population centres. The transaction also expands the subscriber base, allowing the acquirer to cross‑sell its digital membership platform and ancillary services to former Wellyou members. Integration is expected to generate cost synergies through unified procurement, shared technology infrastructure and streamlined back‑office functions. Following completion, the 41 acquired clubs will be rebranded under the Basic‑Fit name and integrated into the company’s standard operating model. The conversion will standardise equipment layouts, pricing structures and member access protocols across the enlarged German footprint. Anticipated operational outcomes include higher utilisation rates, improved margin performance and a stronger competitive position against other low‑cost gym operators. The expanded network also supports Basic‑Fit’s broader objective of achieving scale‑driven efficiencies while delivering a consistent member experience throughout its European operations.
WELLYOU, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level LOGIN than the average currently observed in the Retail & Consumer sector (11.0x).
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Target
Wellyou is a German fitness club operator headquartered in Kiel. The company manages a network of 41 clubs concentrated in the northern states of Lower Saxony, Schleswig‑Holstein and Mecklenburg‑Vorpommern. Each location offers a self‑service workout environment equipped with cardio machines, resistance equipment and digital training interfaces. Memberships are sold on a monthly subscription basis, granting unlimited access to all facilities and ancillary services such as group classes and virtual coaching. The member base totals approximately 110,000 individuals, spanning private consumers, corporate accounts and university affiliations. Wellyou’s revenue model combines recurring subscription fees with ancillary sales of merchandise, personal training sessions and wellness programmes. The operator employs a lean staffing structure, relying on automated entry systems and centralized scheduling software to control operating costs. Since its founding, the company has pursued organic expansion through the opening of new clubs in secondary cities and the refurbishment of existing sites to meet contemporary fitness standards. The firm reports club‑level EBITDA, which reflects the profitability of its German operations prior to corporate overhead. Wellyou is owned by Auctus Capital Partners, a private‑equity sponsor that acquired the business in a previous transaction. The company’s strategic focus remains on consolidating its position in the German market while preparing its assets for integration into a larger fitness platform.
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 50M - 150M EUR
EBITDA range: 5M - 25M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Target: wellyou
Acquirer: basic-fit