DELICE DES 7 VALLEES acquired by MADEMOISELLE DESSERTS
Context
Just months after the acquisition of Michel Kremer, Mademoiselle Desserts completed another structural add-on by absorbing Les Delices des 7 Vallees from the private equity fund Sagard. The operation was financed through bank debt. This acquisition allows Mademoiselle Desserts to conquer the strategic "sweet snacking" segment (donuts, muffins) and significantly strengthen its presence in Mass Market Retail (GMS), a channel where the target excels. Sagard exited the capital after backing the company since 2015.
It is worth noting that the fund Sagard took control of Delice Des 7 Vallees through an LBO in 2015.
DELICE DES 7 VALLEES, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the AgriFood sector (11.0x).
-> Deep-dive in AgriFood market trends
Target
Founded in 1996 and based in Pas-de-Calais, Les Delices des 7 Vallees is the French leader in frozen pastries sold in Mass Market Retail (GMS). The company is famous for its specialization in sweet "finger foods," particularly mini-donuts (beignets) and mini-muffins, of which it is the leading manufacturer in France.
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Other operations with DELICE DES 7 VALLEES
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 02/2015 | SAGARD | DELICE DES 7 VALLEES | FRANCE | Bakery / Pastry |
REFERENCES
Revenue range: 50M - 100M EUR
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Acquirer: mademoiselle desserts