MARS DRINKS acquired by LAVAZZA
Context
Lavazza has agreed to acquire Mars Drinks, including the Flavia and Klix systems, from Mars, Incorporated, in a deal carrying an enterprise value of , debt included. Announced on October 1, 2018, the transaction is expected to close in December 2018, subject to regulatory approvals and employee consultation in certain jurisdictions. The acquired perimeter spans Mars coffee operations across North America, Germany, the UK, France, Canada and Japan, alongside production facilities in the UK and the United States. It brings together the Flavia tabletop machine business, the Klix freestanding vending machine business, and a portfolio of coffee and other hot beverages sold under proprietary brands such as Alterra and through licensed brands. The business generated revenue of in 2017 and employed approximately 900 people. Lavazza, the Turin-based roaster founded in 1895 and owned by the Lavazza family for four generations, framed the deal as a step in its international expansion and a way to strengthen its Office Coffee Service and vending channels, with a focus on the Away-from-Home segment. The group had already bought Carte Noire and ESP in France, Merrild in Denmark, Kicking Horse Coffee in Canada, NIMS in Italy and Blue Pod Coffee in Australia. Lavazza was advised by J.P. Morgan, Cleary Gottlieb Steen & Hamilton, PwC and The Boston Consulting Group, while Mars was advised by BofA Merrill Lynch, Freshfields Bruckhaus Deringer, KPMG and Rabo Securities USA.
-> Deep-dive in AgriFood market trends
Target
Operating from its base in the United States and the United Kingdom, Mars Drinks supplies the Office Coffee Service (OCS) and Vending segments through two proprietary systems: the Flavia single-serve machine and the Klix freestanding vending machine. The business serves workplaces and away-from-home locations, relying on a large installed machine park across its markets. Its portfolio combines coffee and other hot beverages sold under proprietary brands such as Alterra and through licensed brands. In 2017, the business generated approximately US$350 million in revenue and employed around 900 people. Production is supported by facilities in the UK and the United States. The commercial footprint covers North America, Germany, the UK, France, Canada and Japan. Mars Drinks operates as a B2B equipment and beverage provider, targeting corporate clients and facility managers seeking self-service hot drink solutions.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (USD)
Similar deals in Food Processing
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 11/2018 | AMBIENTA | AROMATAGROUP | ITALY | Ingredients |
| 11/2018 | FRENCH FOOD CAPITAL | LES 2 MARMOTTES | FRANCE | Coffee & Tea |
| 10/2018 | HIGHLAND EUROPE | HUEL | UNITED KINGDOM | Food Products |
| 10/2018 | PEPSICO | HEALTH WARRIOR | UNITED STATES | Food Products |
| 10/2018 | MADEMOISELLE DESSERTS | PÂTISSERIE MICHEL KREMER | FRANCE | Bakery / Pastry |
| 10/2018 | HERSHEY COMPANY | PIRATE BRANDS | UNITED STATES | Food Products |
| 10/2018 | INTERNATIONAL FLAVORS & FRAGRANCES (IFF) | FRUTAROM | ISRAEL | Ingredients |
| 09/2018 | MBO+ / AMUNDI PRIVATE EQUITY | ARCADO | FRANCE | Meat & Cured Meat |
| 09/2018 | KEURIG DR PEPPER | CORE NUTRITION | UNITED STATES | Soft Drinks |
| 07/2018 | MANAGEMENT & PRIVATE INVESTORS | BETJEMAN & BARTON | FRANCE | Coffee & Tea |
REFERENCES
Valuation range: EV 500M - 1.5b USD
Revenue range: 250M - 500M USD
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of MARS DRINKS by LAVAZZA are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: mars drinks
Acquirer: lavazza