At what enterprise value was LES SECRETS DE LOLY acquired in 2022?

During the acquisition of LES SECRETS DE LOLY by QUILVEST CAPITAL PARTNERS in 2022, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 50M - 150M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.3x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of LES SECRETS DE LOLY when it was acquired by QUILVEST CAPITAL PARTNERS?

The exact EV/EBITDA multiple for LES SECRETS DE LOLY is available on mynth capital. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.3x. Join our community for free to access full valuation data and industry trends.

What was the revenue of LES SECRETS DE LOLY at the time of the deal?

The revenue of LES SECRETS DE LOLY at the time of the deal is estimated to be in the range of 5M - 25M EUR. Register for free to access the full transaction report and exact valuation multiples.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the LES SECRETS DE LOLY acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the LES SECRETS DE LOLY deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://capitalfinance.lesechos.fr/deals/lbo/quilvest-va-initier-les-secrets-de-loly-au-private-equity-1397097

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Home Database Retail & ConsumerLES SECRETS DE LOLY

03/2022

LES SECRETS DE LOLY acquired by QUILVEST CAPITAL PARTNERS

FRANCE Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 50M - 150M EUR

Context

Quilvest Capital Partners has acquired a minority stake in Les Secrets de Loly through an Owner Buy-Out (OBO). The transaction involves both a capital increase to fund growth and a cash-out for the founder, Kelly Massol, who retains the majority stake. Key managers also entered the capital. The deal aims to support the company's hyper-growth (revenue doubling annually) and international expansion, particularly in the Middle East and professional salon channels.

LES SECRETS DE LOLY, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 2009 by Kelly Massol, Les Secrets de Loly is the French leader in natural haircare products specifically designed for wavy, curly, coily, and kinky hair (textured hair). Originally a blog/DTC brand, it has successfully expanded into omnichannel retail (Sephora, pharmacies). The brand is known for its "clean" formulas and strong community engagement.

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Other operations with LES SECRETS DE LOLY

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
01/2026	QUADRIVIO GROUP	LES SECRETS DE LOLY	FRANCE	Consumer Products	Quadrivio Group is in advanced negotiations to acquire a majority stake in Les Secrets de Loly. The Italian fund prevailed in a competitive auction process. The current minority investor, Quilvest Capital Partners (who entered in 2022), is expected to exit. Founder and CEO Kelly Massol will reinvest a significant portion of her proceeds and remain a key shareholder to drive the next phase of growth. The deal is expected to close in February 2026.

REFERENCES

Valuation range: EV 50M - 150M EUR

Revenue range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LES SECRETS DE LOLY by QUILVEST CAPITAL PARTNERS are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: quilvest capital partners