LES SECRETS DE LOLY acquired by QUILVEST CAPITAL PARTNERS
Context
Quilvest Capital Partners has acquired a minority stake in Les Secrets de Loly through an Owner Buy-Out (OBO). The transaction involves both a capital increase to fund growth and a cash-out for the founder, Kelly Massol, who retains the majority stake. Key managers also entered the capital. The deal aims to support the company's hyper-growth (revenue doubling annually) and international expansion, particularly in the Middle East and professional salon channels.
LES SECRETS DE LOLY, which reported an EBITDA margin of in 2022, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (11.2x).
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Target
Founded in 2009 by Kelly Massol, Les Secrets de Loly is the French leader in natural haircare products specifically designed for wavy, curly, coily, and kinky hair (textured hair). Originally a blog/DTC brand, it has successfully expanded into omnichannel retail (Sephora, pharmacies). The brand is known for its "clean" formulas and strong community engagement.
Ent. Value
Equity Value
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EV / Revenue
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EV / EBIT
Historical Financials (EUR)
Other operations with LES SECRETS DE LOLY
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 01/2026 | QUADRIVIO GROUP | LES SECRETS DE LOLY | FRANCE | Hygiene & Beauty Brands |
REFERENCES
Valuation range: EV 50M - 150M EUR
Revenue range: 5M - 25M EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LES SECRETS DE LOLY by QUILVEST CAPITAL PARTNERS are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: quilvest capital partners