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04/2024

COURVOISIER acquired by CAMPARI GROUP

FRANCE Food Processing / Beverages / Wines & Spirits EV 1b - 4b USD

Context

Davide Campari-Milano N.V. completed the acquisition of 100% of Courvoisier S.A.S. from Beam Suntory. This transaction represents the largest acquisition in Campari's history, significantly strengthening its position in the luxury spirits segment. The strategic rationale for the acquisition is the integration of a world-class Cognac brand that complements Campari’s existing "bitters" and "liqueurs" dominance, particularly for the US and Asian markets. The acquisition allows Campari to internalize a high-margin asset with substantial aging inventory, providing long-term visibility for premium product releases and brand elevated positioning.

By taking control of Courvoisier, Campari Group continues its expansion strategy. Previously, the group had completed 2 acquisitions, including Wilderness Trail Distillery in 2022.

COURVOISIER, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , a level as high as the average currently observed in the AgriFood sector (10.5x).

-> Deep-dive in AgriFood market trends

Target

Courvoisier is one of the "Big Four" historic Cognac houses, renowned globally for its premium and ultra-premium spirits. Based in Jarnac, the target possesses a comprehensive industrial and heritage footprint, including full production facilities, specialized distillation units, vast aging cellars, and a historic chateau. The business model integrates traditional craftsmanship with modern automated bottling plants and extensive vineyard holdings. Beyond its manufacturing core, Courvoisier serves as a luxury lifestyle brand with a dedicated visitor center, positioning itself at the intersection of high-end French craftsmanship and global spirits retail.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2024
2023

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REFERENCES

Valuation range: EV 1b - 4b USD

Revenue range: 150M - 250M USD

EBITDA range: 50M - 100M USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of COURVOISIER by CAMPARI GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.