At what enterprise value was WILDERNESS TRAIL DISTILLERY acquired in 2022?

During the acquisition of WILDERNESS TRAIL DISTILLERY by CAMPARI GROUP in 2022, the company was valued at an estimated revenue multiple of 10x - 18x. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.2x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of WILDERNESS TRAIL DISTILLERY when it was acquired by CAMPARI GROUP?

The estimated EV/EBITDA multiple for WILDERNESS TRAIL DISTILLERY is in the range of 15x - 25x. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.2x. Join our community for free to access full valuation data and industry trends.

When was WILDERNESS TRAIL DISTILLERY acquired by CAMPARI GROUP?

WILDERNESS TRAIL DISTILLERY was acquired by CAMPARI GROUP in 2022.

What was the revenue of WILDERNESS TRAIL DISTILLERY at the time of the deal?

The revenue of WILDERNESS TRAIL DISTILLERY at the time of the deal is estimated to be in the range of 50M - 100M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of WILDERNESS TRAIL DISTILLERY during the acquisition?

WILDERNESS TRAIL DISTILLERY's EBITDA is estimated to be in the range of 25M - 50M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the WILDERNESS TRAIL DISTILLERY acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the WILDERNESS TRAIL DISTILLERY deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.camparigroup.com/sites/default/files/downloads/20221031%20CPR%20WTD%20press%20release.pdf

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Home Database AgriFoodWILDERNESS TRAIL DISTILLERY

10/2022

CAMPARI GROUP takes majority stake in WILDERNESS TRAIL DISTILLERY

UNITED STATES Food Processing / Beverages / Wines & Spirits EV 500M - 1.5b EUR

Context

Campari Group has entered into an agreement to acquire a 70% stake in Wilderness Trail Distillery, with a mechanism in place to acquire the remaining 30% in 2031 through a cross-option arrangement between the parties. Beyond the transaction's structure, this acquisition is a strategic move by Campari to establish bourbon as its second growth driver, alongside its historic business in apéritifs. The group aims to strengthen its presence in a high-growth category in the US, driven by premiumization and the rise of high-end and super-premium bourbons. In this context, Wilderness Trail Distillery is a particularly strategic asset, combining a developing brand with a modern industrial platform. The acquisition enables Campari to expand its portfolio of premium spirits while securing essential production and aging capabilities for the future development of its whiskey brands. In addition to the commercial benefits, the transaction also provides an evolving industrial base, capable of supporting innovation and growth across several of the group's brands in the American whiskey segment. The founders will remain involved in the project, ensuring operational continuity and preserving the technical expertise that has driven the distillery's development. Ultimately, this acquisition strengthens Campari's presence in the US market, its largest and most profitable market, while accelerating its premiumization and diversification strategy for its spirits portfolio.

WILDERNESS TRAIL DISTILLERY, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.2x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Wilderness Trail Distillery is a renowned American craft distillery specializing in the production of premium bourbons and rye whiskeys. Founded in 2012 in Danville, Kentucky, the heart of the US whiskey industry, the company has quickly established itself as a leading player in the craft segment. This is attributed to its technical expertise, high-quality products, and innovative approach to fermentation and distillation. The founders, Shane Baker and Dr. Pat Heist, are industry-recognized experts with over 20 years of experience in whiskey research, development, and production. The company's portfolio primarily consists of Wilderness Trail Bourbon and Wilderness Trail Rye Whiskey, supplemented by higher-end expressions aged six and eight years. Positioned in the super-premium segment, its products command significantly higher price points than those in the mass market. What sets Wilderness Trail apart is its proprietary fermentation processes and unique "sweet mash" technique, which enable the production of bourbons and rye whiskeys with distinctive aromatic profiles.

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REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 50M - 100M EUR

EBITDA range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of WILDERNESS TRAIL DISTILLERY by CAMPARI GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: wilderness trail distillery