PARTNER IN PET FOOD (PPF) acquired by CVC
Context
CVC Capital Partners has agreed to acquire a majority stake in Partner in Pet Food from Cinven. This transaction follows a competitive process where CVC and Advent International had initially explored a joint bid. Ultimately, CVC proceeded as the sole majority acquirer, while Cinven retained a minority stake to benefit from future upside. The new partnership aims to accelerate PPF's M&A strategy and continue its shift toward premium products. The current management team, led by CEO Gerald Kuehr, will remain in place.
As a reminder, the company has already undergone several LBOs, notably with Pamplona Capital Management in 2015 and Cinven in 2018. These multiple LBO cycles illustrate the strong interest in this type of asset.
PARTNER IN PET FOOD (PPF), which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.5x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Partner in Pet Food (PPF) operates as a developer and manufacturer of high-quality food solutions for dogs and cats. Established in the 1990s and headquartered in Budapest, Hungary, the company’s business model centers on a multi-channel commercial infrastructure. The platform supplies a diversified portfolio of over 600 clients, including grocery retailers, specialized pet store chains, e-commerce platforms, and veterinary clinics across approximately 40 countries. The company functions as Europe's second-largest producer of private-label pet food, delivering dry food, cans, pouches, and snacks, while simultaneously scaling its own regional brand ecosystem which includes PreVital, Shelma, Reno, and Bozita. The organization’s operational architecture is built around an integrated industrial footprint consisting of +10 production facilities located across ten European countries, including France, the Netherlands, Germany, Sweden, and Poland. By controlling this multi-site manufacturing network, PPF manages localized production and supply chain logistics to serve its international retail and clinical accounts.
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Historical Financials (EUR)
Other operations with PARTNER IN PET FOOD (PPF)
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 04/2018 | CINVEN | PARTNER IN PET FOOD (PPF) | HUNGARY | Food Processing | Cinven has acquired Partner in Pet Food (PPF) from Pamplona Capital Management. This Secondary Buyout sees the exit of Pamplona, which had owned the business since 2015. Cinven was attracted by PPF's market-leading position in the fragmented European market and plans to accelerate growth through further acquisitions (Buy-and-Build) and product premiumization. The current management team, led by CEO Attila Balogh, will remain in place to drive the next phase of growth. |
| 04/2015 | PAMPLONA CAPITAL MANAGEMENT | PARTNER IN PET FOOD (PPF) | HUNGARY | Food Processing | Pamplona Capital Management has acquired Partner in Pet Food (PPF) from Advent International. This secondary buyout marks a successful exit for Advent, which originally carved out the business (then Provimi Pet Food) in 2011 for EUR188 million. Under Advent's ownership, PPF consolidated its position in Central & Eastern Europe and expanded into Western Europe (notably the Netherlands). Pamplona intends to back the current CEO, Attila Balogh, and continue the buy-and-build strategy to create a pan-European champion. |
| 03/2011 | ADVENT INTERNATIONAL | PARTNER IN PET FOOD (PPF) | HUNGARY | Food Processing | Advent International has entered into a definitive agreement to acquire Provimi Pet Food from the Provimi Group. This transaction is structured as a corporate carve-out, separating the consumer-focused pet food business unit from the parent organization's core B2B animal nutrition operations. Following the completion of the transaction, Advent International will rebrand the standalone entity as "Partner in Pet Food" (PPF). The closing of the transaction remains subject to customary regulatory approvals and mandatory works council consultations. The acquisition positions the business under a dedicated consumer-focused sponsor to drive its next operational phase. The post-closing growth strategy engineered by Advent International will focus on accelerating product innovation cycles across the company's manufacturing lines. Additionally, the sponsor will back the company's geographic expansion strategy to increase its market share and distribution footprint across Western European commercial channels. |
REFERENCES
Valuation range: EV 1b - 4b EUR
Revenue range: 450M - 900M EUR
EBITDA range: 100M - 200M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: partner in pet food (ppf)
Acquirer: cvc