At what enterprise value was WK KELLOGG CO acquired in 2025?

During the acquisition of WK KELLOGG CO by THE FERRERO GROUP in 2025, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 3b - 100b USD. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.9x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of WK KELLOGG CO when it was acquired by THE FERRERO GROUP?

The estimated EV/EBITDA multiple for WK KELLOGG CO is in the range of 10x - 18x. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.9x. Join our community for free to access full valuation data and industry trends.

When was WK KELLOGG CO acquired by THE FERRERO GROUP?

WK KELLOGG CO was acquired by THE FERRERO GROUP in 2025.

What was the revenue of WK KELLOGG CO at the time of the deal?

The revenue of WK KELLOGG CO at the time of the deal is estimated to be in the range of 1b - 3b USD. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of WK KELLOGG CO during the acquisition?

WK KELLOGG CO's EBITDA is estimated to be in the range of 250M - 500M USD. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the WK KELLOGG CO acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the WK KELLOGG CO deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.ferrero.com/int/en/news-stories/news/ferrero-to-acquire-wk-kellogg-co

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Home Database AgriFoodWK KELLOGG CO

10/2025

WK KELLOGG CO acquired by THE FERRERO GROUP

UNITED STATES Food Processing / Food Products EV 3b - 100b USD

Context

Ferrero Group has entered into a definitive agreement to acquire the entire issued share capital of WK Kellogg Co via an all-cash transaction. Under the terms of the agreement, shareholders will receive a cash consideration per share that represents a significant premium of approximately 40% over the company's 30-day volume-weighted average price (VWAP). The acquisition facilitates the delisting of WK Kellogg Co from the New York Stock Exchange, returning the business to private family ownership under the Ferrero umbrella. Strategically, this transaction marks Ferrero's entry into the North American breakfast category, complementing its existing strength in snacking and treats. It allows Ferrero to capture a new consumption occasion ("the morning meal") while significantly bolstering its industrial scale and leverage with major North American retailers through the addition of high-volume, staple grocery brands.

WK KELLOGG CO, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a level LOGIN the average currently observed in the AgriFood sector (10.9x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in AgriFood market trends

Target

Founded 1894 when W.K. Kellogg is a US cereal company formed following its spin-off from Kellogg Company (now Kellanova) in October 2023. Headquartered in Battle Creek, Michigan, the company is a pure-play leader in the ready-to-eat cereal category, focusing exclusively on the U.S., Canada, and Caribbean markets. Its portfolio consists of some of the most recognizable heritage brands in the industry, including Frosted Flakes, Froot Loops, Rice Krispies, Special K, Raisin Bran, Kashi, and Bear Naked. At the time of the deal, the company operated six manufacturing facilities across North America and maintained a deep connection with consumers through iconic mascots like Tony the Tiger and Toucan Sam.

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09/2025	NEWPRINCES GROUP	DIAGEO OPERATIONS ITALY	ITALY	Food Processing	NewPrinces S.p.A. has successfully completed the acquisition of 100% of the share capital of Diageo Operations Italy S.p.A. from the global beverage giant Diageo. This strategic transaction includes the transfer of the renowned production facility at Santa Vittoria d’Alba and its entire workforce, ensuring continuity of employment
09/2025	ADIA	CASA OPTIMA	ITALY	Food Processing	Charterhouse Capital Partners agreed to sell Casa Optima to a group of investors led by Terlos (ADIA). The transaction represents a 2.6x return for Charterhouse. The strategic rationale for Terlos is to capitalize on the continued "premiumization" of the artisanal gelato market and use Casa Optima as a platform to double its size through further international expansion and consolidation
09/2025	POPPIES BAKERIES	MILCAMPS	BELGIUM	Food Processing	Poppies Bakeries acquired 100% of Milcamps from Jacquet Brossard (a subsidiary of the French agricultural cooperative Limagrain). This acquisition strengthens Poppies' leadership in the waffle category, complementing its existing portfolio
09/2025	AKSIA	IL FORNAIO DEL CASALE	ITALY	Food Processing	Aksia Group has signed a binding agreement to acquire a majority stake in Fornaio del Casale from Riello Investimenti SGR and the founding family. Both Riello Investimenti (which acquired its stake in 2023) and the family will reinvest to retain minority stakes

REFERENCES

Valuation range: EV 3b - 100b USD

Revenue range: 1b - 3b USD

EBITDA range: 250M - 500M USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of WK KELLOGG CO by THE FERRERO GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: wk kellogg co

Acquirer: the ferrero group