mynth
← DATABASE
10/2025

WK KELLOGG CO acquired by THE FERRERO GROUP

UNITED STATES Food Processing / Food Products EV 3b - 100b USD

Context

Ferrero Group has entered into a definitive agreement to acquire the entire issued share capital of WK Kellogg Co via an all-cash transaction. Under the terms of the agreement, shareholders will receive a cash consideration per share that represents a significant premium of approximately 40% over the company's 30-day volume-weighted average price (VWAP). The acquisition facilitates the delisting of WK Kellogg Co from the New York Stock Exchange, returning the business to private family ownership under the Ferrero umbrella. Strategically, this transaction marks Ferrero's entry into the North American breakfast category, complementing its existing strength in snacking and treats. It allows Ferrero to capture a new consumption occasion ("the morning meal") while significantly bolstering its industrial scale and leverage with major North American retailers through the addition of high-volume, staple grocery brands.

WK KELLOGG CO, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.5x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in AgriFood market trends

Target

Founded 1894 when W.K. Kellogg is a US cereal company formed following its spin-off from Kellogg Company (now Kellanova) in October 2023. Headquartered in Battle Creek, Michigan, the company is a pure-play leader in the ready-to-eat cereal category, focusing exclusively on the U.S., Canada, and Caribbean markets. Its portfolio consists of some of the most recognizable heritage brands in the industry, including Frosted Flakes, Froot Loops, Rice Krispies, Special K, Raisin Bran, Kashi, and Bear Naked. At the time of the deal, the company operated six manufacturing facilities across North America and maintained a deep connection with consumers through iconic mascots like Tony the Tiger and Toucan Sam.

Ent. Value

LOGIN

Equity Value

LOGIN

Multiples

EV / Revenue

LOGIN

EV / EBITDA

LOGIN

EV / EBIT

LOGIN

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2024
LOGIN
LOGIN
LOGIN
2023
LOGIN
LOGIN
LOGIN

Similar deals in AgriFood

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
DateAcquirerTargetCountrySectorDeal Context
11/2025NEXTUREFRULACTPORTUGALFood Processing

Investindustrial, through its ingredient holding company Nexture, has agreed to acquire Frulact from Ardian. Nexture prevailed in a competitive process against finalists including the Jose de Mello Group and IK Partners. This acquisition integrates Frulact into a broader pan-European ingredient platform alongside Italcanditi and CSM Ingredients. The deal marks a successful exit for Ardian, which supported Frulact's transformation from a family business to a global player via organic growth and M&A (IFF acquisition).

11/2025INVESTCorporateTREEHOUSE FOODSCANADAFood Processing

Investindustrial has entered into a definitive agreement to acquire TreeHouse Foods. This take-private deal removes the largest private-label manufacturer from the stock exchange, providing shareholders with a substantial premium. TreeHouse will continue to operate independently but will benefit from Investindustrial's operational expertise and long-term capital to accelerate its leadership in the private brand snacking and beverage categories.

10/2025PAI PARTNERS / ADIAFRONERIUNITED KINGDOMFood Processing

PAI Partners completed a EUR3.6 billion equity transaction to transfer its 50% stake in Froneri from its older funds to a new single-asset Continuation Vehicle (CV). This allows PAI to extend its holding period and support further growth. The transaction was oversubscribed and led by Goldman Sachs Alternatives. ADIA (Abu Dhabi Sovereign Wealth Fund) entered as a significant minority co-investor. Nestle remains the owner of the other 50% of the joint venture. The deal follows a successful debt refinancing earlier in the year.

10/2025APETITFOODHILLSSWEDENFood Processing

Apetit Plc has agreed to acquire 100% of the shares of Foodhills AB. This acquisition consolidates Apetit's position as a leading Northern European pea producer, giving it a 10% market share of European frozen pea production.

10/2025LT FOODSGLOBAL GREEN EUROPEHUNGARYFood Processing

LT Foods has agreed to acquire 100% of the equity in Global Green Europe Kft. This acquisition provides LT Foods with a third European manufacturing hub (after UK and Netherlands), offering a lower-cost production base in Central Europe. It allows LT Foods to enter the processed canned food market and leverage synergies with its existing rice and ready-to-eat portfolio.

09/2025ADIACASA OPTIMAITALYFood Processing

Charterhouse Capital Partners agreed to sell Casa Optima to a group of investors led by Terlos (ADIA). The transaction represents a 2.6x return for Charterhouse. The strategic rationale for Terlos is to capitalize on the continued "premiumization" of the artisanal gelato market and use Casa Optima as a platform to double its size through further international expansion and consolidation. The deal follows a period of intense value creation including a scientific pricing strategy, the integration of four major acquisitions, and a total revamp of the commercial organization.

09/2025POPPIES BAKERIESMILCAMPSBELGIUMFood Processing

Poppies Bakeries acquired 100% of Milcamps from Jacquet Brossard (a subsidiary of the French agricultural cooperative Limagrain). This acquisition strengthens Poppies' leadership in the waffle category, complementing its existing portfolio. Milcamps brings EUR16 million in revenue and specialized industrial capabilities in Dour. The deal allows Poppies to expand its footprint in the retail and foodservice channels in Belgium and France.

09/2025AKSIAIL FORNAIO DEL CASALEITALYFood Processing

Aksia Group has signed a binding agreement to acquire a majority stake in Fornaio del Casale from Riello Investimenti SGR and the founding family. Both Riello Investimenti (which acquired its stake in 2023) and the family will reinvest to retain minority stakes. The acquisition aims to support an aggressive "buy-and-build" strategy to create a leading group in the sweet and savory snack market.

09/2025ASSOCIATED BRITISH FOODSHOVISUNITED KINGDOMFood Processing

Associated British Foods (ABF) has agreed to acquire Hovis Ltd from the private equity firm Endless LLP. This transaction brings together two of the UK's largest bakery brands, Hovis and Kingsmill (owned by ABF's Allied Bakeries), in a strategic move to address long-term structural decline in the pre-packaged bread market. The deal aims to combine production and distribution operations to generate significant efficiencies, with estimated annual cost savings of �50 million. The merger is subject to rigorous scrutiny by the Competition and Markets Authority (CMA) due to the high market concentration it creates.

09/2025A&M CAPITALISLA DELICEFRANCEFood Processing

A&M Capital Europe acquired a majority stake in Isla Delice from the private equity firm Perwyn. The management team, significantly reinvested alongside AMCE. The transaction aims to support the company's next phase of growth, specifically targeting pan-European consolidation in the fragmented Halal food sector. AMCE intends to leverage its operational capabilities and capital to fund further acquisitions (build-ups) across Europe and to expand the product range into new categories. This deal positions Isla Delice to become the undisputed European champion in Halal consumer goods.

REFERENCES

Valuation range: EV 3b - 100b USD

Revenue range: 1b - 3b USD

EBITDA range: 250M - 500M USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of WK KELLOGG CO by THE FERRERO GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: wk kellogg co