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09/2025

MILCAMPS acquired by POPPIES BAKERIES

BELGIUM Food Processing / Food Products REV 5M - 25M EUR

Context

Poppies Bakeries acquired 100% of Milcamps from Jacquet Brossard (a subsidiary of the French agricultural cooperative Limagrain). This acquisition strengthens Poppies' leadership in the waffle category, complementing its existing portfolio. Milcamps brings EUR16 million in revenue and specialized industrial capabilities in Dour. The deal allows Poppies to expand its footprint in the retail and foodservice channels in Belgium and France.

MILCAMPS, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the AgriFood sector (10.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 1932, Milcamps is a historic Belgian producer specializing in premium waffles. Based in Dour, the company manufactures three main product categories: Liège waffles (sugar pearl), Brussels waffles (light/crispy), and galettes. Its products are sold in both frozen and ambient formats across 15 countries, with strong market share in Belgium and France.

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Multiples

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EV / EBITDA

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Historical Financials (EUR)

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2024
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2023
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REFERENCES

Revenue range: 5M - 25M EUR

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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).