Lucas Bols entered into an agreement to acquire 100% of Tequila Partida LLC, including its Mexican subsidiaries Casa Partida and Tequila Partida de Mexico, from the Shansby Trust and Edrington USA. This acquisition is a strategic move to integrate one of the fastest-growing spirits categories into the Lucas Bols portfolio, specifically targeting the high-growth ultra-premium tequila segment in the United States. Tequila is a fundamental ingredient in the Margarita, the most popular cocktail in the US, making this acquisition a seamless fit for Lucas Bols’ global cocktail-led growth strategy. By taking over the brand, Lucas Bols intends to leverage its existing US distribution platform to accelerate sales beyond pre-pandemic levels. The transition includes the acquisition of all intellectual property, trademarks, and inventory, while maintaining the local production team in Mexico to ensure the preservation of the brand's artisanal quality and handcrafted heritage.

Tequila Partida is recognized as one of the world’s highest-rated ultra-premium tequila brands. The company produces 100% blue agave tequilas handcrafted in the heart of the Tequila Valley, Mexico. Its product portfolio is divided into two primary ranges: the "La Familia" range (Blanco, Reposado, Añejo, and Extra Añejo) and the "Roble Fino" range, often referred to as the 'single malt of tequila' due to its unique finishing in ex-sherry oak casks. The production process is overseen by a dedicated local team of experts and follows traditional methods, including hand-harvesting agave aged for over five years and double-distillation in small pot stills. Historically distributed by Edrington USA, the brand has built a strong reputation in the "on-trade" sector (bars and restaurants) particularly in the United States and Mexico, positioning itself as a leader in the ultra-premium spirits segment.