12/2021100%

Tequila Partida acquired by Lucas Bols Company

UNITED STATES Food Processing / Beverages / Wines & Spirits EV $10–30M

Context

Lucas Bols entered into an agreement to acquire 100% of Tequila Partida LLC, including its Mexican subsidiaries Casa Partida and Tequila Partida de Mexico, from the Shansby Trust and Edrington USA. This acquisition is a strategic move to integrate one of the fastest-growing spirits categories into the Lucas Bols portfolio, specifically targeting the high-growth ultra-premium tequila segment in the United States. Tequila is a fundamental ingredient in the Margarita, the most popular cocktail in the US, making this acquisition a seamless fit for Lucas Bols’ global cocktail-led growth strategy. By taking over the brand, Lucas Bols intends to leverage its existing US distribution platform to accelerate sales beyond pre-pandemic levels. The transition includes the acquisition of all intellectual property, trademarks, and inventory, while maintaining the local production team in Mexico to ensure the preservation of the brand's artisanal quality and handcrafted heritage.

Tequila Partida, which reported an EBITDA margin of [members only] in 2020, is valued in this transaction at an EV/EBITDA multiple of [members only].

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Target

Tequila Partida is recognized as one of the world’s highest-rated ultra-premium tequila brands. The company produces 100% blue agave tequilas handcrafted in the heart of the Tequila Valley, Mexico. Its product portfolio is divided into two primary ranges: the "La Familia" range (Blanco, Reposado, Añejo, and Extra Añejo) and the "Roble Fino" range, often referred to as the 'single malt of tequila' due to its unique finishing in ex-sherry oak casks. The production process is overseen by a dedicated local team of experts and follows traditional methods, including hand-harvesting agave aged for over five years and double-distillation in small pot stills. Historically distributed by Edrington USA, the brand has built a strong reputation in the "on-trade" sector (bars and restaurants) particularly in the United States and Mexico, positioning itself as a leader in the ultra-premium spirits segment.

Ent. Value

$10–30M

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (USD)

Year

Rev

EBITDA

EBIT

2020

2019

Other operations with Lucas Bols Company

Other operations with Lucas Bols Company
Date	Acquirer	Target	Country	Sector
10/2023	NOLET GROUP	LUCAS BOLS COMPANY	NETHERLANDS	Wines & Spirits
02/2023	LUCAS BOLS COMPANY	FLUÈRE	NETHERLANDS	Wines & Spirits

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REFERENCES

Valuation range: EV $10–30M

Revenue range: $0–5M

EV/Revenue range: 2x - 6x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Tequila Partida by Lucas Bols Company are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: tequila partida

FAQ

What transaction does this page cover?

This page covers Lucas Bols Company’s acquisition of 100% of Tequila Partida, an American company specialised in Beverages, in 2021.

How was the acquisition of Tequila Partida by Lucas Bols Company valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the $10–30M band and its EV/revenue multiple within the 2x - 6x range. Exact figures are available to members.

What was Tequila Partida’s revenue at the time of the deal?

At the time of the transaction, Tequila Partida’s annual revenue was estimated within the $0–5M range (FY 2020). Detailed financial figures are available to members.

What sources support the information on this transaction?

Data on this transaction was compiled from the official corporate announcement published by the parties, combined with independent reporting from specialized financial and M&A publications.

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