LIPTON TEAS AND INFUSIONS acquired by CVC
Context
Unilever agreed to sell its global tea business, ekaterra, to CVC Capital Partners Fund VIII. The deal is structured as a full‑control carve‑out, with Unilever retaining its tea operations in India, Nepal, Indonesia, and its 50% stake in the Pepsi‑Lipton ready‑to‑drink tea joint venture and related distribution businesses, while the ekaterra perimeter includes all other tea brands and production assets. The transaction was the result of a competitive, multi‑bidder process advised by Goldman Sachs and Centerview Partners on the sell‑side, with CVC’s offer—prepared with Spayne Lindsay & Co and Citigroup—outperforming competing bids from Carlyle and Advent. By exiting ekaterra, Unilever executes a strategic portfolio reshaping focused on reallocating capital toward higher‑growth, more digitally oriented and premium consumer‑segments, while CVC takes over a platform‑scale tea business, strong brand equity, and a diversified footprint across nearly 80 countries.
LIPTON TEAS AND INFUSIONS, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
-> Deep-dive in AgriFood market trends
Target
LIPTON TEAS AND INFUSIONS (formerly EKATERRA) is a global tea company carved out of Unilever and positioned as a leading player in the branded tea and herbal‑infusion segment. The business owns and manages a portfolio of 34 brands, including flagship names such as Lipton, PG Tips, Pukka, T2, and TAZO, across a broad range of tea formats such as black tea, green tea, herbal infusions, and specialty blends. ekaterra operates in almost 80 markets worldwide, with particularly strong positions in high‑growth regions such as Pakistan, the United Arab Emirates, and Egypt, which together account for a significant share of its cash flows. The company combines a mass‑market, commodity‑style backbone with premium and purpose‑driven sub‑brands, targeting both everyday consumption and health‑ and wellness‑oriented segments.
Ent. Value
LOGIN
Equity Value
LOGIN
Multiples
EV / Revenue
LOGIN
EV / EBITDA
LOGIN
EV / EBIT
LOGIN
Historical Financials (EUR)
Similar deals in AgriFood
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 01/2022 | HIGHLAND EUROPE / MANAGEMENT & PRIVATE INVESTORS | HUEL | UNITED KINGDOM | Food Processing | In December 2022, Huel closed a $24M funding round led by Highland Europe, with participation from actor Idris Elba, TV presenter Jonathan Ross, and TALA CEO Grace Beverley. At the time of the round, Huel reported $170M in annual revenue, representing 40% year-over-year growth, driven by the successful launch of its hot meal range and a strategic transition from direct-to-consumer to omnichannel retail distribution. The round was designed to accelerate Huel's expansion in the United States, its second-largest market after the UK, as well as Germany and Japan |
| 12/2021 | LUCAS BOLS COMPANY | TEQUILA PARTIDA | UNITED STATES | Food Processing | Lucas Bols entered into an agreement to acquire 100% of Tequila Partida LLC, including its Mexican subsidiaries Casa Partida and Tequila Partida de Mexico, from the Shansby Trust and Edrington USA. This acquisition is a strategic move to integrate one of the fastest-growing spirits categories into the Lucas Bols portfolio, specifically targeting the high-growth ultra-premium tequila segment in the United States. Tequila is a fundamental ingredient in the Margarita, the most popular cocktail in the US, making this acquisition a seamless fit for Lucas Bols’ global cocktail-led growth strategy |
| 11/2021 | BGH CAPITAL | LAURENT BAKERY GROUP | AUSTRALIA | Food Processing | BGH Capital acquired a controlling stake in Laurent Bakery Group. The transaction involved the exit of a silent co-investor and the reinvestment of founder Laurent Boillon, who remained a significant shareholder and Director. The strategic rationale for the deal is the massive growth potential of the group’s wholesale division, particularly its national supply contract with Coles. BGH aims to capitalize on the shift in Australian consumer preferences toward high-quality, traditional French baking, which was previously underserved in the mass market |
| 11/2021 | TA ASSOCIATES | NACTAROME GROUP | ITALY | Food Processing | TA Associates acquired a majority stake in Nactarome from Ambienta SGR SpA, with Nactarome management retaining minority equity alongside the seller. This secondary buyout transitions control of the Italian flavours platform, financed via TA's debt fund following a competitive auction managed by Lazard. The move aligns with TA's thesis on high-margin B2B food ingredients, where Nactarome's natural flavours and clean-label prowess—bolstered by bolt-ons like Nactis and IPAM—offer organic R&D-led growth plus tuck-in potential |
| 10/2021 | BISCUIT INTERNATIONAL | CONTINENTAL BAKERIES | NETHERLANDS | Food Processing | Biscuit International acquired Continental Bakeries from Goldman Sachs Asset Management. This "transformational" deal allows the group to effectively double its size, increasing revenue from EUR530 million to over EUR900 million. The combined entity employs 4,500 people and operates 33 factories with a production capacity of 300,000 tons per year. The transaction was financed through a capital increase subscribed by Platinum Equity and the management team, alongside new debt facilities. The deal creates an undisputed pan-European giant with over 80% of sales generated outside France |
| 09/2021 | ARDIAN | FLORIDA FOOD PRODUCTS (FFP) | UNITED STATES | Food Processing | Ardian has acquired a majority stake in Florida Food Products (FFP) from MidOcean Partners. Under the terms of the agreement, MidOcean, which first invested in FFP in 2018, will retain a significant minority equity stake alongside Ardian. The partnership aims to accelerate FFP's strategic plan through further investment in R&D, infrastructure, and acquisitions to expand its portfolio of natural ingredient solutions. The deal represents a major exit and reinvestment for MidOcean, validating the rapid growth of the clean label sector |
| 09/2021 | FRENCH FOOD CAPITAL / BPIFRANCE / TIKEHAU CAPITAL | MARKAL | FRANCE | Food Processing | Lionel Wolberg, leading a prominent financial consortium comprising FrenchFood Capital, Bpifrance, and Tikehau Capital, has successfully completed the acquisition of Markal. This strategic corporate transmission represents a major milestone for the Drôme-based pioneer, which boasts an established revenue profile of EUR 68 million and a workforce of approximately 70 employees. The transaction architecture was structured to ensure long-term corporate stability and continuity, with the historical founding Markarian family rolling over a portion of their assets to retain a meaningful minority stake alongside the new ownership |
| 09/2021 | ALTIA | ARCUS | NORWAY | Food Processing | Altia Oyj completed a merger‑of‑equals transaction with Arcus ASA on September 1, 2021, resulting in the dissolution of Arcus ASA into Altia and the creation of a new combined entity, Anora Group Plc, headquartered in Helsinki. The deal was structured as a full‑capital‑stock merger: Arcus shareholders received 0.4618 new Altia shares for each existing Arcus share, with Altia issuing approximately 31.4 million new shares, leading to a post‑combination ownership split of 53.5% for former Altia shareholders and 46 |
| 09/2021 | 3I | EUROPEAN BAKERY GROUP | NETHERLANDS | Food Processing | 3i Group has invested in Dutch Bakery, a bakery group specialized in home bake-off bread and snack products, to support the company's international growth strategy in the fragmented European private label market for bake-off products. The investment by 3i Group will enable Dutch Bakery to strengthen its leading position in the Dutch market and expand its activities internationally. The company's growth strategy will be based on a combination of organic growth and external development, including targeted acquisitions |
| 09/2021 | ROYAL DSM | FIRST CHOICE INGREDIENTS | UNITED STATES | Food Processing | DSM has entered into a definitive agreement to acquire First Choice Ingredients. This acquisition strategically expands DSM's Food & Beverage offering by adding a leading position in the US savory dairy flavor market. The deal allows DSM to leverage its global distribution network to accelerate First Choice Ingredients' growth outside the US, while integrating their proprietary fermentation technologies into DSM's existing portfolio of enzymes and cultures. |
REFERENCES
Valuation range: EV 3b - 100b EUR
Revenue range: 1b - 3b EUR
EBITDA range: 250M - 500M EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LIPTON TEAS AND INFUSIONS by CVC are reserved for mynth community members. Register for free to unlock full data.
Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Target: lipton teas and infusions
Acquirer: cvc