SODASTREAM acquired by PEPSICO
Context
PepsiCo's August 2018 agreement to buy SodaStream International, the maker of at-home sparkling water machines, valued the company at . Both boards approved the deal, funded from PepsiCo's cash on hand, and it closed on 5 December 2018 after a shareholder vote and regulatory clearance, with Goldman Sachs advising the acquirer. SodaStream's own history is a story of reinvention: founded in the UK in 1903, bought by Soda-Club in 1998, taken under the majority control of private equity fund Fortissimo Capital in 2007 and listed on Nasdaq in 2010. Its machines turn tap water into sparkling water, sold alongside flavoured syrups through more than 80,000 retail stores in 45 countries; in the second quarter of 2018 the company reported revenue of , up 31% on growth in Germany, France and Canada, and an 82% jump in net profit. PepsiCo framed the purchase as part of its Beyond the Bottle strategy and its push into healthier drinks, a path Coca-Cola and Keurig Green Mountain had abandoned when they shelved a similar home soda machine venture in 2016. Chief executive Ramon Laguarta, who succeeded Indra Nooyi in October 2018, called SodaStream highly complementary and incremental, pointing to PepsiCo's distribution reach as a springboard for expansion. The target had earlier faced boycott calls over a West Bank plant that it closed and relocated to southern Israel.
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Target
Founded in Great Britain in 1903, SodaStream designs and manufactures countertop appliances that carbonate ordinary tap water, along with the flavored syrups used to make custom soft drinks at home. The company built its early reputation in the 1970s and 1980s before repositioning itself as a home alternative to bottled and canned carbonated soft drinks. Its product line centers on Sparkling Water Makers, which let users turn still water into sparkling water in seconds, a format the company markets as a lower-cost, lower-waste option compared with packaged beverages. SodaStream sells through a broad retail network, with products available in more than 80,000 individual retail stores across 45 countries, a footprint reported at the time of its 2018 acquisition. The customer base spans households seeking convenience and customization in at-home beverage preparation. Manufacturing and distribution are organized around a global retail presence, and the brand has historically been distributed through major grocery, mass-market and specialty channels. The business model combines hardware sales with recurring consumption of CO2 cylinders and flavor syrups, tying revenue to an installed base of machines rather than to one-off appliance purchases alone.
Ent. Value
Equity Value
Multiples
FREE VIEW
EV / Revenue
4.8x
EV / EBITDA
EV / EBIT
Historical Financials (USD)
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REFERENCES
Valuation range: EV 3b - 100b USD
Revenue range: 450M - 900M USD
EBITDA range: 100M - 200M USD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: sodastream
Acquirer: pepsico