PLAY acquired by ILIAD GROUP
Context
Iliad SA has launched a friendly public tender offer to acquire 100% of the capital of Play, executing a major cross-border corporate buyout within the European telecommunications sector. The transaction is structured as an all-cash offer, which received unanimous approval from Play's board of directors and is scheduled for finalization by the end of the year. To secure execution, Iliad has obtained firm undertakings from Play’s two main reference shareholders to tender their combined equity stake. The transaction's financial engineering relies on Iliad’s existing cash reserves and senior credit lines arranged by a syndicate of commercial banks, which will increase the group's net debt leverage ratio. The investment thesis centers on scale-driven geographical diversification and market consolidation within the European digital infrastructure landscape. By fully absorbing Play—the leading mobile network operator in Poland with 15 million subscribers—Iliad reconfigures its corporate footprint, transitioning into the sixth-largest European mobile operator with a combined customer base of over 40 million subscribers. This corporate combination substantially diversifies Iliad's revenue mix and cash-flow profile, shifting its historical reliance away from the French domestic market to expand its international operations.
PLAY, which reported an EBITDA margin of in 2019, is valued in this transaction at an EV/EBITDA multiple of , a level than the average currently observed in the TMT (Tech, Media, Telecom) sector (14.9x).
-> Deep-dive in TMT (Tech, Media, Telecom) market trends
Target
Play is a Polish mobile operator founded in 2007, providing mobile phone, internet, and television services. The company has successfully positioned itself as one of the leading players in the Polish market, with a market share of 29% and over 15 million subscribers. Play is known for its innovative approach and focus on quality and simplicity, which has allowed it to differentiate itself in a competitive market. The company has also invested in 4G technology and developed an extensive network to offer high-quality services to its customers. Play is a profitable business, generating over 500 million euros in EBITDA, and is well-positioned to continue growing and expanding in the Polish market.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (EUR)
Similar deals in Telecom
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 11/2020 | CINVEN / KKR / PROVIDENCE EQUITY PARTNERS | MASMOVIL | SPAIN | Operators |
| 11/2020 | ORANGE | TELEKOM ROMANIA COMMUNICATIONS | ROMANIA | Operators |
| 04/2020 | MONACO TELECOM | VODAFONE MALTA | MALTA | Operators |
| 09/2019 | AMUNDI PRIVATE EQUITY / BPIFRANCE / SOCADIF | WIFIRST | FRANCE | Operators |
| 08/2019 | CELLNEX | ILIAD 7 | FRANCE | Infrastructures |
| 03/2019 | BASALT INFRASTRUCTURE PARTNERS | MANX TELECOM | UNITED KINGDOM | Operators |
| 03/2019 | APAX PARTNERS / WARBURG PINCUS | INMARSAT | UNITED KINGDOM | Operators |
| 03/2019 | INFRAVIA CAPITAL | CELESTE | FRANCE | Telecom |
| 09/2018 | LATOUR CAPITAL / BPIFRANCE / BNP PARIBAS DEVELOPPEMENT | SOGETREL | FRANCE | Infrastructures |
| 01/2018 | LINK MOBILITY | SMS ITALIA | ITALY | Operators |
REFERENCES
Valuation range: EV 3b - 100b EUR
Revenue range: 1b - 3b EUR
EBITDA range: 450M - 900M EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PLAY by ILIAD GROUP are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: play
Acquirer: iliad group