At what enterprise value was CRUNCH FITNESS acquired in 2025?

You can find the full valuation details of CRUNCH FITNESS on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of CRUNCH FITNESS when it was acquired by LEONARD GREEN & PARTNERS?

The exact EV/EBITDA multiple for CRUNCH FITNESS is available on mynth capital. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was CRUNCH FITNESS acquired by LEONARD GREEN & PARTNERS?

CRUNCH FITNESS was acquired by LEONARD GREEN & PARTNERS in 2025.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the CRUNCH FITNESS acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the CRUNCH FITNESS deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.leonardgreen.com/crunch-fitness-announces-strategic-investment-from-leonard-green-partners/

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Home Database Retail & ConsumerCRUNCH FITNESS

04/2025

CRUNCH FITNESS acquired by LEONARD GREEN & PARTNERS

UNITED STATES Hospitality & Leisure / Hospitality REV 1m USD - 100m USD

Context

The transaction involves the acquisition of a majority interest in Crunch Fitness by Leonard Green & Partners (LGP) from TPG Growth and other minority shareholders. This leveraged buyout marks a significant platform investment within the fitness and wellness sector, occurring after a period of substantial scale-up under previous ownership. The strategic rationale for LGP is predicated on the target's robust business fundamentals, including its successful hybrid model of corporate and franchised locations which offers significant operational leverage. The investment is designed to accelerate global footprint expansion and capitalize on the resilient consumer demand for affordable, high-quality health services. Post-deal objectives focus on further densifying presence in domestic markets while exploring untapped international territories through the recently optimized design protocols.

CRUNCH FITNESS, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Crunch Fitness is a premier global operator and franchisor in the health and wellness industry, recognized for its pioneering fusion of fitness and entertainment. Established in New York, the company has successfully scaled a high-value, low-price (HVLP) business model that emphasizes inclusivity and a proprietary "No Judgments" philosophy. Its revenue streams are highly diversified, encompassing corporate-owned locations, a robust global franchise network, and innovative group programming. By positioning itself at the intersection of lifestyle and performance, the organization has captured a significant market share within the competitive fitness landscape, catering to a membership base that exceeds three million individuals. The entity’s value proposition is centered on modern gym designs and a culture that democratizes high-quality training. This strategic approach has allowed for rapid international expansion across multiple continents, maintaining a resilient growth trajectory.

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2024

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REFERENCES

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of CRUNCH FITNESS by LEONARD GREEN & PARTNERS are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: crunch fitness

Acquirer: leonard green & partners