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← DATABASE
08/2025

PIZZA PILGRIMS

Acquired by

L’OSTERIA

UNITED KINGDOM Hospitality & Leisure / Hospitality / Restaurants / Chains REV 25M - 50M GBP

Context

L’Osteria (backed by McWin Capital Partners) agrees to acquire a majority stake in Pizza Pilgrims. The transaction is structured as a strategic partnership: Pizza Pilgrims will remain an independent brand, with founders Thom and James Elliot staying involved full‑time, while Gavin Smith and Sophie Gilchriest are promoted to CEO and CFO, respectively, to lead the next phase of growth. L’Osteria intends to use its experience in Italian casual dining, multi‑country operations, and supply chain / site‑roll‑out knowledge to support Pizza Pilgrims’ “measured expansion” in the UK and its international ambitions in Europe, including potential new markets and additional sites. The group aims to grow Pizza Pilgrims from 25 to around 38 locations by 2027. The founders describe the partnership as a “one‑plus‑one‑equals‑three” model, emphasizing strong cultural alignment and shared passion for Italian‑style hospitality.

PIZZA PILGRIMS, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.5x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Pizza Pilgrims is a UK‑based casual‑dining pizzeria chain founded in 2012 by Thom and James Elliot, which started as a market stall in Soho and has grown into a 25‑unit estate across the UK. The group specializes in Neapolitan‑style pizzas and Italian‑inspired food and drinks, with a strong “hospitality‑first” culture and a loyal following among urban consumers.

Ent. Value

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Equity Value

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Multiples Analysis

EV / Revenue

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EV / EBITDA

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EV / EBIT

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Historical Financials (GBP)

Year
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EBITDA
EBIT
2024
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2023
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Other operations with PIZZA PILGRIMS

REFERENCES

Revenue range: 25M - 50M GBP

EBITDA range: 0M - 5M GBP

Note: Detailed and exact financial metrics (Enterprise Value, Revenue, EBITDA, and precise Multiples) are reserved for Mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: pizza pilgrims

Acquirer: l’osteria