PERMIRA takes majority stake in GGW GROUP
Context
GGW Group has been acquired by Permira, the global private equity firm, through a transaction announced in December 2023. The acquisition follows Permira’s ongoing strategy to invest in service‑oriented platforms within resilient European markets. The deal is subject to customary regulatory approvals and is expected to close in the second quarter of 2024. The transaction involves the purchase of the equity interests currently held by Hg, the existing shareholder, and will result in Permira becoming the controlling owner of the brokerage platform. Permira’s interest in GGW Group stems from the platform’s fragmented market position, extensive broker network, and capacity to generate recurring commission streams from SME insurance placements. The firm views the acquisition as an opportunity to apply its operational expertise to accelerate consolidation within the German and broader European brokerage landscape. By leveraging Permira’s capital resources, GGW Group can pursue additional bolt‑on acquisitions, enhance its digital underwriting infrastructure, and expand product breadth across risk categories. Post‑closing, GGW Group is expected to integrate new broker partners more rapidly, achieve economies of scale in back‑office functions, and improve risk‑selection efficiency through advanced analytics. The expanded platform should increase market coverage, allowing cross‑selling of insurance solutions to a larger SME client base. Permira anticipates that the combined capabilities will strengthen the group’s competitive position, drive margin expansion, and create a more attractive proposition for insurers seeking distribution channels in the region.
GGW GROUP, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Financial Services sector (12.9x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
GGW Group operates as an insurance brokerage platform focused on small and medium-sized enterprises across Europe. Established in 2020 by Tobias Warweg, the firm consolidates more than 50 independent brokerage firms under a single operational structure. The platform provides advisory services for commercial property, liability, motor, and specialty risk lines, leveraging centralized underwriting support and digital quotation tools. Client engagements are conducted through a network of local brokers who retain autonomy while accessing shared back‑office resources, risk analytics, and product portfolios from multiple insurers. Revenue generation relies on commission fees and broker placement margins derived from policies placed on behalf of corporate customers. The organization employs a hub‑and‑spoke model, with a corporate headquarters in Frankfurt coordinating compliance, technology integration, and brand standards across participating broker entities. Geographic coverage includes Germany, Austria, Switzerland, and selected markets in the Benelux region, with ongoing initiatives to enter additional European jurisdictions.
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 1b - 4b EUR
Revenue range: 250M - 500M EUR
EBITDA range: 100M - 200M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Target: ggw group
Acquirer: permira