ACTIVE ASSURANCES acquired by GROUPE FINIZY (MEILLEURTAUX)
Context
Meilleurtaux acquired 100% of Active Assurances, enabling the exit of financial sponsors Activa Capital and Bpifrance, as well as the founding management team. This strategic acquisition marks a shift in Meilleurtaux's business model: previously a simple comparator (lead generator) in auto/health insurance, the group now becomes a full-stack broker capable of selling, issuing, and managing contracts directly. The deal also strengthens its B2B wholesale brokerage capabilities through Active Assurances' subsidiary, Wazari.
ACTIVE ASSURANCES, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Financial Services sector (12.9x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Active Assurances is a French digital insurance broker specializing in auto and health insurance. Founded by Thomas Riottot and his partners, the company manages a portfolio of 160,000 clients. Beside its direct-to-consumer activity, it operates a wholesale brokerage arm under the brand Wazari, working with a network of 3,000 partner brokers.
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 100M - 350M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).