ACTIVE ASSURANCES acquired by GROUPE FINIZY (MEILLEURTAUX)
Context
Meilleurtaux acquired 100% of Active Assurances, enabling the exit of financial sponsors Activa Capital and Bpifrance, as well as the founding management team. This strategic acquisition marks a shift in Meilleurtaux's business model: previously a simple comparator (lead generator) in auto/health insurance, the group now becomes a full-stack broker capable of selling, issuing, and managing contracts directly. The deal also strengthens its B2B wholesale brokerage capabilities through Active Assurances' subsidiary, Wazari.
ACTIVE ASSURANCES, which reported an EBITDA margin of in 2021, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Financial Services sector (12.4x).
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Target
Active Assurances is a French digital insurance broker specializing in auto and health insurance. Founded by Thomas Riottot and his partners, the company manages a portfolio of 160,000 clients. Beside its direct-to-consumer activity, it operates a wholesale brokerage arm under the brand Wazari, working with a network of 3,000 partner brokers.
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REFERENCES
Valuation range: EV 100M - 350M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.