THE GOODLIFE GROUP acquired by APOLLO GLOBAL MANAGEMENT
Context
Apollo Global Management has agreed to acquire a minority stake in The GoodLife Group a Canadian fitness giant. This transaction represents the first time GoodLife has taken on external equity capital in its 47-year history. The founder will remain as Chairman and a significant shareholder, maintaining the company's operational continuity. The strategic rationale for the deal is to provide GoodLife with the necessary capital to accelerate its long-term expansion strategy and reinforce its leadership position in the Canadian market. The investment highlights a broader trend of private equity interest in large-scale gym chains, following similar high-profile transactions in the US fitness sector involving firms like Leonard Green & Partners and TSG Consumer Partners.
THE GOODLIFE GROUP, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (10.6x).
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Target
The GoodLife Group is Canada’s largest fitness club operator. The company's business model is built on a multi-brand strategy designed to capture various market segments, ranging from premium services to high-value-low-price (HVLP) tiers. Its value proposition centers on health and wellness accessibility, operating through brands such as GoodLife Fitness, Fit4Less, GYMVMT, and Éconofitness. Strategically, the group maintains a dominant infrastructure with over 400 clubs and a membership base of approximately 1.5 million users. By offering tiered bi-weekly membership fees (ranging from C$7.99 to C$59.99), GoodLife addresses the full spectrum of the Canadian fitness demographic, from budget-conscious consumers to those seeking comprehensive, full-service athletic facilities.
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Historical Financials (CAD)
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REFERENCES
Valuation range: EV 1b - 4b CAD
Revenue range: 450M - 900M CAD
EBITDA range: 150M - 250M CAD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Acquirer: apollo global management