GLOBAL FRANCHISE GROUP
Acquired by
SERRUYA PRIVATE EQUITY & LION CAPITAL
GLOBAL FRANCHISE GROUP acquired by SERRUYA PRIVATE EQUITY & LION CAPITAL
Context
Serruya Private Equity partnered with Lion Capital to acquire Global Franchise Group from Levine Leichtman Capital Partners, gaining control of the multi-brand QSR franchisor operating Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, and Pretzelmaker across 1,400+ locations in 16 countries. The acquisition represented a classic franchise platform rotation where Serruya and Lion—experienced in consumer brands—succeeded Levine Leichtman after building scale from prior ownership. Strategic logic emphasized Global Franchise Group's diversified portfolio spanning pizza, cookies, corn dogs, ice cream, and pretzels, offering resilience through multiple dayparts and channels amid QSR fragmentation. Partners valued the company's franchise dominance (primarily franchised units) and international footprint, positioning it for accelerated unit growth via marketing synergies and operational improvements.
GLOBAL FRANCHISE GROUP, which reported an EBITDA margin of LOGIN in 2017, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN discount to the average currently observed in the Retail & Consumer sector (11.5x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Global Franchise Group is a strategic brand management company headquartered in Atlanta, Georgia, United States, that franchises and operates five quick-service restaurant concepts: Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, and Pretzelmaker. The company supports more than 1,400 franchised and corporate stores across 16 countries. Round Table Pizza specializes in dine-in pizza with California-style crusts and fresh ingredients. Great American Cookies offers gourmet cookies, cookie cakes, and cinnamon rolls. Hot Dog on a Stick features corn dogs and hand-stamped lemonade. Marble Slab Creamery provides premium ice cream mixed on frozen marble slabs with mix-ins. Pretzelmaker serves fresh-baked pretzels and gourmet dips.
Ent. Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (USD)
Other operations with GLOBAL FRANCHISE GROUP
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 07/2021 | FAT BRANDS | GLOBAL FRANCHISE GROUP | UNITED STATES | Hospitality & Leisure | FAT Brands Inc. completed its largest-ever acquisition by purchasing Global Franchise Group from Serruya Private Equity and Lion Capital. The deal added Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, and Pretzelmaker plus Atlanta manufacturing, doubling FAT's portfolio to 2,000+ units with $1.4 billion system-wide sales. Rationale emphasized diversification into pizza/desserts/snacks complementing FAT's burgers/chicken, leveraging GFG's resilience and synergies for $40 million EBITDA uplift to $55-60 million annually. Transaction exemplified aggressive consolidation in fragmented QSR franchising, where public operators like FAT deploy creative financing for accretive platforms amid recovery. |
| 09/2017 | GLOBAL FRANCHISE GROUP | ROUND TABLE PIZZA | UNITED STATES | Hospitality & Leisure | Global Franchise Group acquired Round Table Pizza including Round Table Clubhouse and Wings Brew concepts, boosting system-wide sales to nearly $1 billion across 1,500+ stores. The deal integrated 440 U.S. locations (70 company-owned) and 10 international sites into GFG's portfolio alongside Great American Cookies and others. GFG targeted Round Table for its $1M+ AUVs, loyal base, and "center of the plate" positioning complementing snack brands. Strategic fit included leveraging GFG's Atlanta facility for production, franchise support, and West Coast expansion while investing in menus, technology, remodeling. Timing capitalized on Round Table's equity growth under employee ownership. |
REFERENCES
Valuation range: EV 300M - 700M USD
Revenue range: 750M - 1.3b USD
EBITDA range: 25M - 50M USD
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Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: global franchise group
Acquirer: lion capital / serruya private equity