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12/2018

GLOBAL FRANCHISE GROUP acquired by SERRUYA PRIVATE EQUITY / LION CAPITAL

UNITED STATES Hospitality & Leisure / Hospitality / Restaurants / Chains EV 300M - 700M USD

Context

Serruya Private Equity partnered with Lion Capital to acquire Global Franchise Group from Levine Leichtman Capital Partners, gaining control of the multi-brand QSR franchisor operating Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, and Pretzelmaker across 1,400+ locations in 16 countries. The acquisition represented a classic franchise platform rotation where Serruya and Lion—experienced in consumer brands—succeeded Levine Leichtman after building scale from prior ownership. Strategic logic emphasized Global Franchise Group's diversified portfolio spanning pizza, cookies, corn dogs, ice cream, and pretzels, offering resilience through multiple dayparts and channels amid QSR fragmentation. Partners valued the company's franchise dominance (primarily franchised units) and international footprint, positioning it for accelerated unit growth via marketing synergies and operational improvements.

As a reminder, Global Franchise Group had previously acquired Round Table Pizza in 2017 as part of its expansion strategy.

GLOBAL FRANCHISE GROUP, which reported an EBITDA margin of in 2017, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (10.6x).

-> Deep-dive in Retail & Consumer market trends

Target

Global Franchise Group is a strategic brand management company headquartered in Atlanta, Georgia, United States, that franchises and operates five quick-service restaurant concepts: Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, and Pretzelmaker. The company supports more than 1,400 franchised and corporate stores across 16 countries. Round Table Pizza specializes in dine-in pizza with California-style crusts and fresh ingredients. Great American Cookies offers gourmet cookies, cookie cakes, and cinnamon rolls. Hot Dog on a Stick features corn dogs and hand-stamped lemonade. Marble Slab Creamery provides premium ice cream mixed on frozen marble slabs with mix-ins. Pretzelmaker serves fresh-baked pretzels and gourmet dips.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2017
2016

Other operations with GLOBAL FRANCHISE GROUP

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
07/2021FAT BRANDSGLOBAL FRANCHISE GROUPUNITED STATESRestaurants / Chains
09/2017GLOBAL FRANCHISE GROUPROUND TABLE PIZZAUNITED STATESRestaurants / Chains

REFERENCES

Valuation range: EV 300M - 700M USD

Revenue range: 750M - 1.3b USD

EBITDA range: 25M - 50M USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of GLOBAL FRANCHISE GROUP by SERRUYA PRIVATE EQUITY / LION CAPITAL are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: global franchise group

Acquirer: lion capital / serruya private equity