Serruya Private Equity partnered with Lion Capital to acquire Global Franchise Group from Levine Leichtman Capital Partners, gaining control of the multi-brand QSR franchisor operating Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, and Pretzelmaker across 1,400+ locations in 16 countries. The acquisition represented a classic franchise platform rotation where Serruya and Lion—experienced in consumer brands—succeeded Levine Leichtman after building scale from prior ownership. Strategic logic emphasized Global Franchise Group's diversified portfolio spanning pizza, cookies, corn dogs, ice cream, and pretzels, offering resilience through multiple dayparts and channels amid QSR fragmentation. Partners valued the company's franchise dominance (primarily franchised units) and international footprint, positioning it for accelerated unit growth via marketing synergies and operational improvements.

Global Franchise Group acquired Round Table Pizza including Round Table Clubhouse and Wings Brew concepts, boosting system-wide sales to nearly $1 billion across 1,500+ stores. The deal integrated 440 U.S. locations (70 company-owned) and 10 international sites into GFG's portfolio alongside Great American Cookies and others. GFG targeted Round Table for its $1M+ AUVs, loyal base, and "center of the plate" positioning complementing snack brands. Strategic fit included leveraging GFG's Atlanta facility for production, franchise support, and West Coast expansion while investing in menus, technology, remodeling. Timing capitalized on Round Table's equity growth under employee ownership.