Genève Occasion acquired by Alliance Automotive Group
Context
Alliance Automotive Group announced the acquisition of Genève Occasion, a French specialist in end-of-life vehicle (ELV) processing and the distribution of used vehicles and recycled automotive components. The transaction represents the foundation of the newly launched Préférence Recyclage network, through which the Labeloccasion brand will be developed to structure the group’s offering in reused automotive parts. The acquisition supports Alliance Automotive Group’s strategy of complementing its traditional new-parts distribution activities with circular economy solutions. By integrating Genève Occasion’s dismantling capabilities and expertise in vehicle recovery, the group strengthens its position in a growing segment driven by increasing environmental requirements and the development of reuse and remanufacturing practices within the automotive repair industry. Genève Occasion provides Alliance with an established operational platform capable of collecting, dismantling, cataloguing and distributing reused components to professional repair workshops. The integration enables the group to expand its product offering with additional categories such as engines, transmissions, body components, interior equipment and electronic modules, which complement its existing aftermarket portfolio. Alliance Automotive plans to gradually expand the Préférence Recyclage network through selective acquisitions of specialised ELV operators across France. This build-up strategy is designed to accelerate geographic coverage while leveraging the expertise and local presence of established recycling companies. Through the acquisition of Genève Occasion, Alliance Automotive enhances its position as a comprehensive automotive parts supplier by combining traditional distribution capabilities with sustainable reuse solutions. The transaction supports the group’s ambition to become a leading player in the circular automotive aftermarket and address the sector’s evolving environmental challenges.
By taking control of GenèVe Occasion, Alliance Automotive Group continues its expansion strategy. Previously, the group had completed 2 acquisitions, including Busch in 2016.
Genève Occasion, which reported an EBITDA margin of LOGIN in 2016, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Industry & Manufacturing sector (11.6x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Genève Occasion is a specialised provider of end-of-life vehicle (ELV) processing and recycled automotive parts distribution in France. The company operates an integrated model combining vehicle dismantling, used vehicle acquisition and resale, as well as the recovery, refurbishment and commercialisation of components suitable for reuse. Through its structured logistics platform, Genève Occasion manages a centralised inventory of reused automotive parts, including engines, transmissions, body components, interior equipment and electronic modules. Each component is identified, catalogued and traceable, ensuring reliable availability and detailed information for professional customers. The company primarily serves automotive repair workshops seeking alternatives to new replacement parts, while also distributing products to retail customers through its Labeloccasion network. Its integration within Alliance Automotive Group’s ecosystem provides access to broader distribution channels and strengthens its ability to serve aftermarket professionals.
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Historical Financials (EUR)
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REFERENCES
Revenue range: 5M - 25M EUR
EBITDA range: 0M - 5M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Acquirer: alliance automotive group