At what enterprise value was FITNESS WORLD GROUP acquired in 2020?

During the acquisition of FITNESS WORLD GROUP by PUREGYM in 2020, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 300M - 700M GBP. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.4x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of FITNESS WORLD GROUP when it was acquired by PUREGYM?

The estimated EV/EBITDA multiple for FITNESS WORLD GROUP is in the range of 5x - 12x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.4x. Join our community for free to access full valuation data and industry trends.

When was FITNESS WORLD GROUP acquired by PUREGYM?

FITNESS WORLD GROUP was acquired by PUREGYM in 2020.

What was the revenue of FITNESS WORLD GROUP at the time of the deal?

The revenue of FITNESS WORLD GROUP at the time of the deal is estimated to be in the range of 100M - 200M GBP. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of FITNESS WORLD GROUP during the acquisition?

FITNESS WORLD GROUP's EBITDA is estimated to be in the range of 25M - 50M GBP. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the FITNESS WORLD GROUP acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the FITNESS WORLD GROUP deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://corporate.puregym.com/about-us/our-history/default.aspx

← DATABASE

Home Database Retail & ConsumerFITNESS WORLD GROUP

01/2020

FITNESS WORLD GROUP

Acquired by

PUREGYM

DENMARK Hospitality & Leisure / Hospitality EV 300M - 700M GBP

FITNESS WORLD GROUP acquired by PUREGYM

DENMARK Hospitality & Leisure / Hospitality EV 300M - 700M GBP

Context

PureGym has signed a definitive agreement to acquire 100% of Fitness World Group. The deal is financed through a committed bridging instrument, supported by a £35 million upsize to PureGym’s Revolving Credit Facility (RCF), with plans to replace the bridge with EUR senior secured debt in early 2020. Strategically, the merger is transformational, creating a pan-European operator of massive scale with nearly 500 gyms and 1.7 million members across four countries (UK, Denmark, Poland, and Switzerland). The rationale centers on territory diversification, procurement synergies, and the exchange of best practices in digital engagement and low-cost operations. Pro forma, the combined entity will generate revenue exceeding £400 million and a run-rate Adjusted EBITDA approaching £150 million. This acquisition positions PureGym as a consolidated European champion, capable of leveraging its combined scale to dominate the high-growth low-cost fitness segment across a total population base of 120 million people.

FITNESS WORLD GROUP, which reported an EBITDA margin of LOGIN in 2019, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.4x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Fitness World Group is a leading European value-gym operator and the undisputed market leader in Denmark. Headquartered in Denmark, the company operates a diversified portfolio of 240 fitness centers serving approximately 600,000 members across three key markets: Denmark, Switzerland, and Poland. The group’s business model is centered on a high-volume, low-cost approach, supplemented by a strong digital ecosystem and an in-house sports nutrition brand. In Denmark, the company maintains a dominant 45% market share with 185 sites. Its international footprint includes a significant presence in Switzerland (40 sites), established through the acquisition of Basefit.ch, and a growing organic and M&A-led operation in Poland (15 sites). Revenue is primarily driven by membership subscriptions (83%), with additional high-margin ancillary streams from personal training services and retail sales of fitness goods. Fitness World’s value proposition focuses on providing high-quality fitness infrastructure at accessible price points, supported by a robust mobile app that enhances member engagement. As a regional champion, the group leverages its scale to optimize procurement and operational efficiencies, positioning itself as a core platform for consolidation within the fragmented European fitness landscape.

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REFERENCES

Valuation range: EV 300M - 700M GBP

Revenue range: 100M - 200M GBP

EBITDA range: 25M - 50M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of FITNESS WORLD GROUP by PUREGYM are reserved for mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).