mynth
← DATABASE
01/2020

THE HABIT RESTAURANTS acquired by YUM! BRANDS

UNITED STATES Hospitality & Leisure / Hospitality / Restaurants / Chains EV 300M - 700M USD

Context

Yum! Brands entered a definitive agreement to acquire The Habit Restaurants, Inc., adding the fast-casual charburger chain to its portfolio. The strategic rationale centers on Yum!'s desire to diversify beyond traditional QSR into the higher-margin fast-casual segment where The Habit Burger Grill has established premium brand positioning and strong unit economics. The Habit's chargrilled menu featuring fresh beef burgers, marinated chicken, and sushi-grade tuna offers clear differentiation from Yum!'s existing chicken, pizza, and Mexican concepts while appealing to the same value-conscious consumer seeking quality upgrades. The timing follows The Habit's operational transformation including drive-thru additions, digital ordering expansion, delivery partnerships, and modernized restaurant prototypes that drove average unit volume growth from $1.2 million to $1.9 million over the past decade. Yum! management highlighted The Habit's franchise potential, estimating minimal 2020 EPS impact with significant accretion beginning 2021 through franchise conversion opportunities, international expansion using Yum!'s global infrastructure, and supply chain efficiencies.

THE HABIT RESTAURANTS, which reported an EBITDA margin of in 2019, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (10.6x).

-> Deep-dive in Retail & Consumer market trends

Target

The Habit Restaurants, Inc., doing business as The Habit Burger Grill, is a fast-casual burger restaurant chain founded in 1969 in Santa Barbara, California, United States. The company specializes in chargrilled burgers, chicken sandwiches, fresh salads, and sides cooked over an open flame using fresh ingredients. Signature items include the Charburger with caramelized onions, hand-filleted marinated chicken sandwiches, sushi-grade chargrilled ahi tuna sandwiches, sweet potato fries, and handmade shakes. The Habit Burger Grill operates nearly 300 company-owned and franchised restaurants across 13 U.S. states (2020). Named Best Regional Fast Food in USA Today's 2019 Readers' Choice Awards, The Habit emphasizes quality hospitality with modern designs featuring open kitchens, patios, and natural lighting. The business model combines company stores with franchising for expansion, focusing on balanced lunch/dinner traffic.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2019
2018

Similar deals in Hospitality & Leisure

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
07/2020TOWERBROOKAZZURRI GROUPUnited KingdomRestaurants / Chains
02/2020TUI CRUISESHAPAG-LLOYD CRUISESGERMANYHotels & Accommodation
01/2020PUREGYMFITNESS WORLD GROUPDENMARKHospitality
10/2019MUBADALALOOPING GROUPFRANCELeisure Facilities
10/2019CAPDESIA GROUPWASABI SUSHI BENTOUNITED KINGDOMRestaurants / Chains
09/2019NAXICAP PARTNERSSIBLU VILLAGESFRANCEHotels & Accommodation
08/2019TA ASSOCIATESGONG CHA GROUPTAIWANRestaurants / Chains
06/2019KIRKBI Invest / BLACKSTONE / CPPIB (CANADA PENSION PLAN INVESTMENT BOARD)Merlin EntertainmentsUNITED KINGDOMParks & Ski Resorts
05/2019GOLDMAN SACHSGROUPE B&B HOTELSFRANCEHotels & Accommodation
04/2019NEXTSTAGE / MI3GROUPE BAGATELLEFRANCERestaurants / Chains

REFERENCES

Valuation range: EV 300M - 700M USD

Revenue range: 250M - 500M USD

EBITDA range: 25M - 50M USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of THE HABIT RESTAURANTS by YUM! BRANDS are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: the habit restaurants

Acquirer: yum! brands