mynth
09/2021

EMAGINE

Acquired by

PRODATA CONSULT

DENMARK Industrial Services / Engineering & Consulting REV 100M - 200M EUR

Context

ProData Consult, facilitated by its majority shareholder Axcel, has acquired 100% of the French-headquartered emagine Group. This transformative acquisition represents ProData’s fourth deal in less than two years and serves as a cornerstone for its expansion outside the Nordics. The strategic rationale is to create a fully integrated pan-European range of coherent IT consultancy services by merging ProData’s Northern European dominance with emagine’s prominent positions in France, Germany, and the UK. The combined entity will leverage ProData’s proprietary IT platform to realize operational synergies and offer global clients enhanced scalability. Post-closing, ProData CEO Anders Gratte will lead the combined group, while emagine CEO Jean-François Bodin will remain in a key management role to oversee the integration of the two organizations.

EMAGINE, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Business Services sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 1989, emagine is one of Europe’s leading high-end business and IT consulting firms. Its business model relies on a "practitioner-led" approach, utilizing a core team of senior consultants supported by a global professional network of over 500,000 specialists. The company’s value proposition focuses on providing disciplined delivery for complex, large-scale transformation programs across 13 countries. Strategically owned by the Nordic private equity firm Axcel, emagine pursues an aggressive international growth strategy to consolidate the fragmented European IT consulting market. By maintaining a model defined by seniority and close client partnerships, the group serves over 500 enterprise clients, helping them navigate rapid technological shifts through a globally integrated operational framework.

Ent. Value

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Multiples Analysis

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EV / EBITDA

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Historical Financials (EUR)

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2020
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Other operations with EMAGINE

DateAcquirerTargetCountrySectorDeal Context
WAADA THE MOVEMENTNETHERLANDSIndustrial Services

Emagine has completed the 100% acquisition of the Dutch consultancy Waada The Movement, following a preliminary agreement reached in January 2026. The transaction fully integrates Waada’s specialized brands, Prowareness and DevOn, into emagine’s unified global operating model. The strategic rationale for the deal is to strengthen emagine's ability to execute complex digital transformation programs by combining strategic advisory with deep engineering capacity. Notably, the acquisition triples emagine’s engineering presence in India, providing the scale required for global enterprise programs. This move addresses the increasing market demand for faster execution speed, clearer accountability, and measurable outcomes in AI and data-driven transitions.

REFERENCES

Revenue range: 100M - 200M EUR

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Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).