Emagine has completed the 100% acquisition of the Dutch consultancy Waada The Movement, following a preliminary agreement reached in January 2026. The transaction fully integrates Waada’s specialized brands, Prowareness and DevOn, into emagine’s unified global operating model. The strategic rationale for the deal is to strengthen emagine's ability to execute complex digital transformation programs by combining strategic advisory with deep engineering capacity. Notably, the acquisition triples emagine’s engineering presence in India, providing the scale required for global enterprise programs. This move addresses the increasing market demand for faster execution speed, clearer accountability, and measurable outcomes in AI and data-driven transitions.

ProData Consult, facilitated by its majority shareholder Axcel, has acquired 100% of the French-headquartered emagine Group. This transformative acquisition represents ProData’s fourth deal in less than two years and serves as a cornerstone for its expansion outside the Nordics. The strategic rationale is to create a fully integrated pan-European range of coherent IT consultancy services by merging ProData’s Northern European dominance with emagine’s prominent positions in France, Germany, and the UK. The combined entity will leverage ProData’s proprietary IT platform to realize operational synergies and offer global clients enhanced scalability. Post-closing, ProData CEO Anders Gratte will lead the combined group, while emagine CEO Jean-François Bodin will remain in a key management role to oversee the integration of the two organizations.