Context

Emagine has completed the 100% acquisition of the Dutch consultancy Waada The Movement, following a preliminary agreement reached in January 2026. The transaction fully integrates Waada’s specialized brands, Prowareness and DevOn, into emagine’s unified global operating model. The strategic rationale for the deal is to strengthen emagine's ability to execute complex digital transformation programs by combining strategic advisory with deep engineering capacity. Notably, the acquisition triples emagine’s engineering presence in India, providing the scale required for global enterprise programs. This move addresses the increasing market demand for faster execution speed, clearer accountability, and measurable outcomes in AI and data-driven transitions.

Target

Founded in 2004, Waada The Movement is a specialized Dutch consultancy focused on high-impact digital transformation, data engineering, and software development. The company’s business model operates through two distinct premium brands: Prowareness, a senior-led advisory firm for strategic transformation, and DevOn, an engineering organization dedicated to technology delivery. Its value proposition centers on bridging the gap between strategy and execution, specifically in complex areas such as AI adoption and large-scale software engineering. Strategically, Waada leverages a workforce of over 400 professionals and a significant engineering hub in India to deliver scalable solutions to enterprise-level organizations. By combining high-level advisory with disciplined technical execution, the firm ensures measurable outcomes and faster time-to-market for its clients' digital initiatives.