When was WAADA THE MOVEMENT acquired by EMAGINE?

WAADA THE MOVEMENT was acquired by EMAGINE in 2026.

What was the revenue of WAADA THE MOVEMENT at the time of the deal?

The revenue of WAADA THE MOVEMENT at the time of the deal is estimated to be in the range of 25M - 50M EUR.

How is the data for the WAADA THE MOVEMENT acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the WAADA THE MOVEMENT deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.emagine.org/blogs/emagine-to-acquire-waada-the-movement/

← DATABASE

Home Database Business ServicesWAADA THE MOVEMENT

01/2026

WAADA THE MOVEMENT acquired by EMAGINE

NETHERLANDS Industrial Services / Engineering & Consulting REV 25M - 50M EUR

Context

Emagine has completed the 100% acquisition of the Dutch consultancy Waada The Movement, following a preliminary agreement reached in January 2026. The transaction fully integrates Waada’s specialized brands, Prowareness and DevOn, into emagine’s unified global operating model. The strategic rationale for the deal is to strengthen emagine's ability to execute complex digital transformation programs by combining strategic advisory with deep engineering capacity. Notably, the acquisition triples emagine’s engineering presence in India, providing the scale required for global enterprise programs. This move addresses the increasing market demand for faster execution speed, clearer accountability, and measurable outcomes in AI and data-driven transitions.

WAADA THE MOVEMENT, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Business Services sector (11.5x).

-> Deep-dive in Business Services market trends

Target

Founded in 2004, Waada The Movement is a specialized Dutch consultancy focused on high-impact digital transformation, data engineering, and software development. The company’s business model operates through two distinct premium brands: Prowareness, a senior-led advisory firm for strategic transformation, and DevOn, an engineering organization dedicated to technology delivery. Its value proposition centers on bridging the gap between strategy and execution, specifically in complex areas such as AI adoption and large-scale software engineering. Strategically, Waada leverages a workforce of over 400 professionals and a significant engineering hub in India to deliver scalable solutions to enterprise-level organizations. By combining high-level advisory with disciplined technical execution, the firm ensures measurable outcomes and faster time-to-market for its clients' digital initiatives.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2025

2024

Similar deals in Industrial Services

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
02/2026	PENINSULA CAPITAL	EUROPEAN QUALITY ASSURANCE	SPAIN	TIC (Testing, Inspection, Certification)
02/2026	PHENNA GROUP	SIGMA TRE	ITALY	TIC (Testing, Inspection, Certification)
12/2025	VULCAIN INGENIERIE	INCICO	ITALY	Engineering & Consulting
12/2025	DXP ENTERPRISES	PUMP SOLUTIONS	UNITED STATES	Industrial & Technical Distribution
11/2025	PARQUEST CAPITAL	BETEM GROUP	FRANCE	Engineering & Consulting
10/2025	HIG CAPITAL	ADVANCED LOGISTICS FOR AEROSPACE (ALA)	ITALY	Industrial & Technical Distribution
10/2025	BUFAB	NOVIA GROUP	GERMANY	Engineering & Consulting
10/2025	SYSTRA	BG&E	AUSTRALIA	Engineering & Consulting
09/2025	LOXAM	TOSCANA NOLEGGI	ITALY	Equipment Rental
09/2025	FREMMAN CAPITAL	AGQ LABS	SPAIN	TIC (Testing, Inspection, Certification)

REFERENCES

Revenue range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of WAADA THE MOVEMENT by EMAGINE are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Acquirer: emagine