APAX PARTNERS takes majority stake in TRADER MEDIA GROUP
Context
The acquisition of Trader Media Group by Apax Partners marks a significant development in the UK digital media market. The deal follows Apax Partners' original acquisition of a 49.9% stake in Trader Media Group in 2007, and is subject to regulatory approval. The acquisition is expected to provide Apax Partners with full control of Trader Media Group, allowing the firm to drive the company's growth and expansion plans. With its strong track record of supporting companies through periods of growth and transformation, Apax Partners is well-positioned to help Trader Media Group continue to develop its digital marketplace and expand its offerings in the UK automotive market. The deal is also expected to provide Guardian Media Group with significant proceeds, which will be used to strengthen its balance sheet and support its core business activities.
TRADER MEDIA GROUP, which reported an EBITDA margin of in 2014, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).
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Target
Trader Media Group is a leading digital marketplace for motorists in the UK, operating a portfolio of brands including AutoTrader, Deltapoint, RAZSOR, 2nd Byte, and Autotrade-mail. The company's flagship brand, AutoTrader, is the UK's number one motoring digital marketplace, with over 11.5 million monthly unique users and over 139 million searches on more than 360,000 new and used vehicles. Trader Media Group's business model is centered around providing a platform for buyers and sellers to connect, with revenue generated through advertising and listing fees. The company has a strong track record of innovation, having successfully transitioned from a print publisher to a pure online marketplace. With a significant online presence and a strong brand portfolio, Trader Media Group is well-positioned to continue to grow and expand its offerings in the UK automotive market.
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REFERENCES
Valuation range: EV 1b - 4b GBP
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: trader media group
Acquirer: apax partners