mynth
09/2020

EQT PARTNERS takes majority stake in IDEALISTA

SPAIN Media & Internet / E-commerce & Marketplaces EV 1b - 4b EUR

Context

EQT IX has acquired idealista, securing majority ownership of the online real‑estate classifieds platform operating in Spain, Italy and Portugal. The transaction was announced in September 2020 and follows a competitive process in which funds advised by Apax Partners and the company’s management sold their stakes. Management will retain a significant equity interest and continue to lead the business under founder and CEO Jesús Encinar. The deal is subject to customary regulatory approvals and is expected to close in December 2020. The acquisition aligns with EQT’s thematic focus on high‑growth digital businesses that benefit from network effects and shifting consumer behavior toward online channels. EQT intends to leverage its digital expertise, sector knowledge and extensive advisory network to accelerate idealista’s expansion within its core markets and to deepen its suite of value‑added services for agents. By integrating EQT’s “local with locals” approach, the buyer aims to enhance platform technology, broaden data‑analytics offerings and strengthen the mortgage brokerage component. Post‑closing, EQT plans to invest in product development, marketing and talent acquisition to increase user engagement and agent adoption. The combined resources are expected to improve operational efficiency, expand the company’s service portfolio and reinforce its position as a primary destination for property transactions in Southern Europe. These actions should generate incremental traffic, higher service utilization and greater cross‑selling opportunities across the platform’s ecosystem.

It is worth noting that the fund Apax Partners took control of Idealista through an LBO in 2015.

IDEALISTA, which reported an EBITDA margin of in 2019, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).

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Target

idealista operates an online real estate classifieds platform that connects real estate agents and private individuals with prospective buyers and renters across southern Europe. The company hosts property listings for sale and lease, enabling users to browse, filter, and contact sellers through a web portal and mobile applications. In addition to core classifieds, the platform provides ancillary digital services such as mortgage brokerage, customer‑relationship‑management software for agents, rental management tools, and insurance brokerage, creating multiple revenue streams. Founded in 2000 and headquartered in Madrid, idealista expanded its coverage to include Spain, Portugal, Italy and other nearby markets, serving millions of monthly visitors and supporting thousands of professional agents. The business model relies on subscription fees from agencies, pay‑per‑lead arrangements, and commissions from ancillary services, while maintaining a free‑to‑list option for private sellers.

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Other operations with IDEALISTA

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
06/2024CINVENIDEALISTASPAINE-commerce & Marketplaces
07/2015APAX PARTNERSIDEALISTASPAINE-commerce & Marketplaces

REFERENCES

Valuation range: EV 1b - 4b EUR

Revenue range: 100M - 200M EUR

EBITDA range: 50M - 100M EUR

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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: idealista

Acquirer: eqt partners