Verlinvest / Five Seasons Ventures invest in Years

The investment fund Verlinvest, together with Five Seasons Ventures, signed a growth investment in Years, the UK’s first Cupboard Fresh® dog food brand, to accelerate its pan‑European rollout. The transaction, structured as a growth‑equity round, brings together Verlinvest, an evergreen investment firm with a long‑standing premium pet portfolio, and Five Seasons Ventures, a specialist venture capital partner focused on next‑generation consumer brands. Both investors will join the Board of Years, with Anaïs Jollivet (Verlinvest) and Ivan Farneti (Five Seasons Ventures) adding strategic oversight as the company embarks on its next phase of development. Raymond James acted as financial advisor to Years in connection with the transaction. Strategically, the capital injection is earmarked for rapid international expansion, deeper penetration of retail channels, and the scaling of omnichannel distribution across Europe. Leveraging the Cupboard Fresh® platform, Years aims to broaden its premium, health‑focused portfolio, introduce breed‑specific functional toppers and super‑food supplements, and reinforce its mission of extending the healthy lifespan of dogs. The partnership also provides access to Verlinvest’s extensive FMCG network and Five Seasons Ventures’ expertise in subscription‑based pet nutrition models, positioning Years to become a defining brand in the emerging fresh‑pet‑food category.