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06/2019

Merlin Entertainments acquired by KIRKBI Invest, BLACKSTONE & CPPIB (CANADA PENSION PLAN INVESTMENT BOARD)

UNITED KINGDOM Hospitality & Leisure / Parks & Ski Resorts EV 3b - 100b GBP

Context

Led by the private equity firm Blackstone and the Canadian pension fund CPPIB, alongside the existing shareholder KIRKBI, the consortium utilizes the newly formed Berkeley Bidco Limited to acquire the entire issued share capital of Merlin Entertainments plc for an implied enterprise value of . Executed by means of a court-sanctioned scheme of arrangement under Part 26 of the Companies Act 2006, this public-to-private transaction officially delists the British leisure operator from the London Stock Exchange. The financial architecture of the takeover offers 455 pence in cash per share, representing a 37% premium to the undisturbed closing price prior to the publication of ValueAct's letter advocating for a privatization strategy. Overall, the pricing implies a multiple of 12.0x the target's generated during the preceding fiscal year, while the underlying asset secured a turnover of . To finance the cash consideration, the acquiring entity relies on equity commitments from the consortium members and a comprehensive interim debt facility arranged by Bank of America Merrill Lynch and Deutsche Bank. Strategically, the divestment from the public markets is engineered to shield the amusement park operator from short-term macroeconomic headwinds, allowing the new ownership group to deploy significant long-term capital expenditure. This investment phase will heavily focus on revising the License and Cooperation Agreement with the LEGO Group to accelerate the international expansion of new theme parks and discovery centers. Crucially, KIRKBI, which already maintained a 29.58% strategic holding in the target, is rolling over its existing shares into the new unlisted parent company, completely bypassing the cash offer for its portion. The board of directors, advised financially by Goldman Sachs, Barclays, and Citi, unanimously recommended the offer, acknowledging that executing the extensive required pipeline of physical asset upgrades is fundamentally better suited to a private capital structure. The integration will retain the current executive management team while keeping all existing attractions open globally.

In the past, the company underwent an LBO led by Blackstone in 2005, and continued an active consolidation strategy by notably acquiring The Tussauds Group (2007).

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Target

Through a vast physical footprint comprising over 130 attractions, 20 hotels, and six holiday villages spanning 25 countries across four continents, Merlin Entertainments operates as a global operator of location-based family entertainment destinations. Headquartered in Poole, Dorset, the British enterprise focuses its business model on designing and managing immersive brand experiences that cater to a broad demographic of visitors. The commercial portfolio is strategically divided into two distinct operational segments: Midway attractions and large-scale theme parks. The Midway division features indoor, highly branded experiences with shorter dwell times, encompassing internationally recognized franchises such as SEA LIFE, Madame Tussauds, and The Dungeons, primarily located in dense city centers. Conversely, the theme park division includes expansive outdoor resort destinations integrating on-site themed accommodation, highlighted by the renowned LEGOLAND Parks network and major regional assets like Alton Towers, THORPE PARK, and Gardaland. Supported by a workforce of approximately 28,000 employees during peak seasons, the organization leverages strong intellectual property partnerships, particularly with the LEGO Group, to maintain a competitive advantage in the leisure industry. By continuously diversifying its geographic presence and adapting its branded offerings, the company effectively mitigates regional market fluctuations while serving millions of guests annually within the highly regulated global tourism and hospitality sector.

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Other operations with Merlin Entertainments

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
03/2007Merlin EntertainmentsThe Tussauds GroupUNITED KINGDOMLeisure Facilities
05/2005BLACKSTONEMerlin EntertainmentsUNITED KINGDOMParks & Ski Resorts

REFERENCES

Valuation range: EV 3b - 100b GBP

Revenue range: 1b - 3b GBP

EBITDA range: 250M - 500M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Merlin Entertainments by KIRKBI Invest / BLACKSTONE / CPPIB (CANADA PENSION PLAN INVESTMENT BOARD) are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: merlin entertainments

Acquirer: blackstone / cppib (canada pension plan investment board) / kirkbi invest