THE EMBLEM SOURCE acquired by ID UNLIMITED

Flexdev Group, the Lyon-based sports textile personalisation group now known as ID Unlimited, acquired The Emblem Source, the Dallas-based maker of badges and emblems for American professional and university sports teams, from its founding family in a deal announced in January 2025. At the time of the deal, The Emblem Source generated revenue of $15M. Brian Rutt and Larry Rutt, who ran the business, stayed on, and the deal was structured as a partnership with the existing family management. The acquisition gave Flexdev a manufacturing base in the United States and a position in emblems for American professional and college sport. The group planned to add its names-and-numbers marking to the services offered to The Emblem Source's customers and to sell its wider range to American professional teams. Backed by the Dentressangle family investment holding company, Flexdev had grown through a series of purchases of family-owned businesses, including Elms in the United Kingdom in 2016 and, more recently, Monblason in France and Aneyron in Spain. Later in 2025, it bought Polygraphic in the Netherlands and changed its name to ID Unlimited. Jean-Louis Savoye and Raphaël Feuillet led the deal for Dentressangle.