At what enterprise value was PUREGYM acquired in 2021?

You can find the full valuation details of PUREGYM on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.4x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PUREGYM when it was acquired by KKR?

The exact EV/EBITDA multiple for PUREGYM is available on mynth capital. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.4x. Join our community for free to access full valuation data and industry trends.

When was PUREGYM acquired by KKR?

PUREGYM was acquired by KKR in 2021.

What was the revenue of PUREGYM at the time of the deal?

The revenue of PUREGYM at the time of the deal is estimated to be in the range of 250M - 500M GBP. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of PUREGYM during the acquisition?

PUREGYM's EBITDA is estimated to be in the range of 25M - 50M GBP. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PUREGYM acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PUREGYM deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://corporate.puregym.com/investors/financial-calendar/event-details/2021/PureGym-Bondholder-Update-December-2021/default.aspx

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Home Database Retail & ConsumerPUREGYM

12/2021

PUREGYM

Acquired by

KKR

UNITED STATES Hospitality & Leisure / Hospitality REV 250M - 500M GBP

PUREGYM acquired by KKR

UNITED STATES Hospitality & Leisure / Hospitality REV 250M - 500M GBP

Context

PureGym has secured a £300 million equity investment from KKR, marking a significant milestone in the group’s international expansion and digital development strategy. KKR joins the capital structure as a significant minority investor alongside the majority owner, Leonard Green & Partners (LGP), and the company’s management team. The investment is structured as Convertible Cumulative Preference Shares, which rank junior to the existing Senior Secured Notes and feature accruing, non-paid dividends. The strategic rationale for the deal centers on providing PureGym with a robust capital base to fund the opening of new sites in the UK and Switzerland, strengthen the existing network in Denmark, and accelerate international franchising efforts in the Middle East, Asia, and the United States. This transaction highlights the strong recovery of the fitness sector post-pandemic and the increasing institutional appetite for technology-led, low-cost health platforms.

PUREGYM, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.4x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

PureGym is the UK’s leading low-cost gym operator, recognized for pioneering the 24/7, no-contract fitness model. The company operates a large-scale network of over 240 gyms, providing affordable health and wellness services to more than 1.2 million members. Its business model relies on heavy automation, technology-driven operations, and a streamlined cost structure that allows for competitive pricing while maintaining high EBITDA margins. PureGym focuses on high-traffic urban locations and utilizes data analytics to optimize site selection and member retention. The firm’s strategic roadmap emphasizes geographic diversification and the pursuit of "European Champion" status through large-scale M&A. By offering a flexible, tech-enabled user experience, PureGym has disrupted the traditional mid-market fitness segment, establishing itself as a dominant player in the UK's value-fitness sector.

Ent. Value

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Multiples

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Historical Financials (GBP)

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2021

2020

Other operations with PUREGYM

Date	Acquirer	Target	Country	Sector	Deal Context
01/2020	PUREGYM	FITNESS WORLD GROUP	DENMARK	Hospitality & Leisure	Fitness World Group is a leading European value-gym operator and the undisputed market leader in Denmark. Headquartered in Denmark, the company operates a diversified portfolio of 240 fitness centers serving approximately 600,000 members across three key markets: Denmark, Switzerland, and Poland. The group’s business model is centered on a high-volume, low-cost approach, supplemented by a strong digital ecosystem and an in-house sports nutrition brand. In Denmark, the company maintains a dominant 45% market share with 185 sites. Its international footprint includes a significant presence in Switzerland (40 sites), established through the acquisition of Basefit.ch, and a growing organic and M&A-led operation in Poland (15 sites). Revenue is primarily driven by membership subscriptions (83%), with additional high-margin ancillary streams from personal training services and retail sales of fitness goods. Fitness World’s value proposition focuses on providing high-quality fitness infrastructure at accessible price points, supported by a robust mobile app that enhances member engagement. As a regional champion, the group leverages its scale to optimize procurement and operational efficiencies, positioning itself as a core platform for consolidation within the fragmented European fitness landscape.
11/2017	LEONARD GREEN & PARTNERS	PUREGYM	UNITED STATES	Hospitality & Leisure	PureGym is the UK’s leading low-cost gym operator, recognized for pioneering the 24/7, no-contract fitness model. The company operates a large-scale network of over 240 gyms, providing affordable health and wellness services to more than 1.2 million members. Its business model relies on heavy automation, technology-driven operations, and a streamlined cost structure that allows for competitive pricing while maintaining high EBITDA margins. PureGym focuses on high-traffic urban locations and utilizes data analytics to optimize site selection and member retention. The firm’s strategic roadmap emphasizes geographic diversification and the pursuit of "European Champion" status through large-scale M&A. By offering a flexible, tech-enabled user experience, PureGym has disrupted the traditional mid-market fitness segment, establishing itself as a dominant player in the UK's value-fitness sector.

REFERENCES

Revenue range: 250M - 500M GBP

EBITDA range: 25M - 50M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PUREGYM by KKR are reserved for mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: kkr