mynth
11/2017MajorityLBO

Leonard Green & Partners takes majority stake in Puregym

UNITED STATES Hospitality & Leisure / Hospitality EV £500M–1.5bn

Context

Leonard Green & Partners (LGP) has entered into a binding agreement to acquire a controlling interest in Pure Gym from CCMP Capital Advisors. This secondary buyout marks the complete exit for CCMP, which had held a majority stake since May 2013. The acquisition is a strategic entry for LGP into the UK fitness market, leveraging its extensive track record and expertise in the leisure and retail sectors. For Pure Gym, the partnership with LGP provides a new capital partner to fuel the next phase of its growth momentum following its successful rise to the top of the UK market. The deal values the company at a significant premium, reflecting its status as a market leader with nearly 1 million members and 189 operational sites. From a transaction facts perspective, the deal was supported by a $9.6 billion fund (Green Equity Investors VII), underscoring LGP's capacity for large-scale consumer service buyouts. This change in sponsorship signals a continued institutional belief in the scalable, low-cost "no-frills" fitness model and positions Pure Gym for potential future internationalization under Los Angeles-based ownership.

Puregym, which reported an EBITDA margin of [members only] in 2017, is valued in this transaction at an EV/EBITDA multiple of 5x–12x.

-> Deep-dive in Retail & Consumer market trends

Target

PureGym is the UK’s leading low-cost gym operator, recognized for pioneering the 24/7, no-contract fitness model. The company operates a large-scale network of over 240 gyms, providing affordable health and wellness services to more than 1.2 million members. Its business model relies on heavy automation, technology-driven operations, and a streamlined cost structure that allows for competitive pricing while maintaining high EBITDA margins. PureGym focuses on high-traffic urban locations and utilizes data analytics to optimize site selection and member retention. The firm’s strategic roadmap emphasizes geographic diversification and the pursuit of "European Champion" status through large-scale M&A. By offering a flexible, tech-enabled user experience, PureGym has disrupted the traditional mid-market fitness segment, establishing itself as a dominant player in the UK's value-fitness sector.

Ent. Value

£500M–1.5bn

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

5x–12x

EV / EBIT

[members only]

Historical Financials (GBP)

Year
Rev
EBITDA
EBIT
2017
£100–200M
£50–100M
[members only]
2016
£100–200M
£50–100M
[members only]

Other operations with Puregym

Other operations with Puregym
DateAcquirerTargetCountrySector
10/2024PUREGYMBLINK FITNESSUNITED STATESLeisure Facilities
12/2021KKRPUREGYMUNITED STATESHospitality
01/2020PUREGYMFITNESS WORLD GROUPDENMARKHospitality

Other operations with Leonard Green & Partners

Other operations with Leonard Green & Partners
DateAcquirerTargetCountrySector
04/2025LEONARD GREEN & PARTNERSCRUNCH FITNESSUNITED STATESHospitality
12/2023LEONARD GREEN & PARTNERS / HG CAPITALIRIS SOFTWARE GROUPUNITED KINGDOMERP, HR & Finance

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REFERENCES

Valuation range: EV £500M–1.5bn

Revenue range: £100–200M

EBITDA range: £50–100M

EV/Revenue range: 2x - 6x

EV/EBITDA range: 5x - 12x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Puregym by Leonard Green & Partners are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: puregym

FAQ

What transaction does this page cover?

This page covers the acquisition of a majority stake in Puregym, an American company specialised in Hospitality, by Leonard Green & Partners in 2017, structured as a leveraged buyout (LBO). Ownership has since evolved, leading to a subsequent transaction with KKR in December 2021 (see the dedicated deal page for details).

How was the acquisition of Puregym by Leonard Green & Partners valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the £500M–1.5bn band, its EV/EBITDA multiple within the 5x - 12x range, and its EV/revenue multiple within the 2x - 6x range. Exact figures are available to members.

What were Puregym’s revenue and EBITDA at the time of the deal?

At the time of the transaction, Puregym generated annual revenue estimated in the £100–200M range and EBITDA in the £50–100M bracket (FY 2017). Detailed financial figures are available to members.

What sources support the information on this transaction?

Data on this transaction was compiled from the official corporate announcement published by the parties, combined with independent reporting from specialized financial and M&A publications.

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