At what enterprise value was PUREGYM acquired in 2017?

During the acquisition of PUREGYM by LEONARD GREEN & PARTNERS in 2017, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b GBP. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.4x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PUREGYM when it was acquired by LEONARD GREEN & PARTNERS?

The estimated EV/EBITDA multiple for PUREGYM is in the range of 5x - 12x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.4x. Join our community for free to access full valuation data and industry trends.

When was PUREGYM acquired by LEONARD GREEN & PARTNERS?

PUREGYM was acquired by LEONARD GREEN & PARTNERS in 2017.

What was the revenue of PUREGYM at the time of the deal?

The revenue of PUREGYM at the time of the deal is estimated to be in the range of 100M - 200M GBP. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of PUREGYM during the acquisition?

PUREGYM's EBITDA is estimated to be in the range of 50M - 100M GBP. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PUREGYM acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PUREGYM deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.leonardgreen.com/investments/pure-gym/

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Home Database Retail & ConsumerPUREGYM

11/2017

PUREGYM

Acquired by

LEONARD GREEN & PARTNERS

UNITED STATES Hospitality & Leisure / Hospitality EV 500M - 1.5b GBP

PUREGYM acquired by LEONARD GREEN & PARTNERS

UNITED STATES Hospitality & Leisure / Hospitality EV 500M - 1.5b GBP

Context

Leonard Green & Partners (LGP) has entered into a binding agreement to acquire a controlling interest in Pure Gym from CCMP Capital Advisors. This secondary buyout marks the complete exit for CCMP, which had held a majority stake since May 2013. The acquisition is a strategic entry for LGP into the UK fitness market, leveraging its extensive track record and expertise in the leisure and retail sectors. For Pure Gym, the partnership with LGP provides a new capital partner to fuel the next phase of its growth momentum following its successful rise to the top of the UK market. The deal values the company at a significant premium, reflecting its status as a market leader with nearly 1 million members and 189 operational sites. From a transaction facts perspective, the deal was supported by a $9.6 billion fund (Green Equity Investors VII), underscoring LGP's capacity for large-scale consumer service buyouts. This change in sponsorship signals a continued institutional belief in the scalable, low-cost "no-frills" fitness model and positions Pure Gym for potential future internationalization under Los Angeles-based ownership.

PUREGYM, which reported an EBITDA margin of LOGIN in 2017, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.4x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

PureGym is the UK’s leading low-cost gym operator, recognized for pioneering the 24/7, no-contract fitness model. The company operates a large-scale network of over 240 gyms, providing affordable health and wellness services to more than 1.2 million members. Its business model relies on heavy automation, technology-driven operations, and a streamlined cost structure that allows for competitive pricing while maintaining high EBITDA margins. PureGym focuses on high-traffic urban locations and utilizes data analytics to optimize site selection and member retention. The firm’s strategic roadmap emphasizes geographic diversification and the pursuit of "European Champion" status through large-scale M&A. By offering a flexible, tech-enabled user experience, PureGym has disrupted the traditional mid-market fitness segment, establishing itself as a dominant player in the UK's value-fitness sector.

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Other operations with PUREGYM

Date	Acquirer	Target	Country	Sector	Deal Context
12/2021	KKR	PUREGYM	UNITED STATES	Hospitality & Leisure	PureGym is the UK’s leading low-cost gym operator, recognized for pioneering the 24/7, no-contract fitness model. The company operates a large-scale network of over 240 gyms, providing affordable health and wellness services to more than 1.2 million members. Its business model relies on heavy automation, technology-driven operations, and a streamlined cost structure that allows for competitive pricing while maintaining high EBITDA margins. PureGym focuses on high-traffic urban locations and utilizes data analytics to optimize site selection and member retention. The firm’s strategic roadmap emphasizes geographic diversification and the pursuit of "European Champion" status through large-scale M&A. By offering a flexible, tech-enabled user experience, PureGym has disrupted the traditional mid-market fitness segment, establishing itself as a dominant player in the UK's value-fitness sector.
01/2020	PUREGYM	FITNESS WORLD GROUP	DENMARK	Hospitality & Leisure	Fitness World Group is a leading European value-gym operator and the undisputed market leader in Denmark. Headquartered in Denmark, the company operates a diversified portfolio of 240 fitness centers serving approximately 600,000 members across three key markets: Denmark, Switzerland, and Poland. The group’s business model is centered on a high-volume, low-cost approach, supplemented by a strong digital ecosystem and an in-house sports nutrition brand. In Denmark, the company maintains a dominant 45% market share with 185 sites. Its international footprint includes a significant presence in Switzerland (40 sites), established through the acquisition of Basefit.ch, and a growing organic and M&A-led operation in Poland (15 sites). Revenue is primarily driven by membership subscriptions (83%), with additional high-margin ancillary streams from personal training services and retail sales of fitness goods. Fitness World’s value proposition focuses on providing high-quality fitness infrastructure at accessible price points, supported by a robust mobile app that enhances member engagement. As a regional champion, the group leverages its scale to optimize procurement and operational efficiencies, positioning itself as a core platform for consolidation within the fragmented European fitness landscape.

REFERENCES

Valuation range: EV 500M - 1.5b GBP

Revenue range: 100M - 200M GBP

EBITDA range: 50M - 100M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PUREGYM by LEONARD GREEN & PARTNERS are reserved for mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).