Leonard Green & Partners takes majority stake in Puregym
Context
Leonard Green & Partners (LGP) has entered into a binding agreement to acquire a controlling interest in Pure Gym from CCMP Capital Advisors. This secondary buyout marks the complete exit for CCMP, which had held a majority stake since May 2013. The acquisition is a strategic entry for LGP into the UK fitness market, leveraging its extensive track record and expertise in the leisure and retail sectors. For Pure Gym, the partnership with LGP provides a new capital partner to fuel the next phase of its growth momentum following its successful rise to the top of the UK market. The deal values the company at a significant premium, reflecting its status as a market leader with nearly 1 million members and 189 operational sites. From a transaction facts perspective, the deal was supported by a $9.6 billion fund (Green Equity Investors VII), underscoring LGP's capacity for large-scale consumer service buyouts. This change in sponsorship signals a continued institutional belief in the scalable, low-cost "no-frills" fitness model and positions Pure Gym for potential future internationalization under Los Angeles-based ownership.
Puregym, which reported an EBITDA margin of [members only] in 2017, is valued in this transaction at an EV/EBITDA multiple of 5x–12x.
-> Deep-dive in Retail & Consumer market trends
Target
PureGym is the UK’s leading low-cost gym operator, recognized for pioneering the 24/7, no-contract fitness model. The company operates a large-scale network of over 240 gyms, providing affordable health and wellness services to more than 1.2 million members. Its business model relies on heavy automation, technology-driven operations, and a streamlined cost structure that allows for competitive pricing while maintaining high EBITDA margins. PureGym focuses on high-traffic urban locations and utilizes data analytics to optimize site selection and member retention. The firm’s strategic roadmap emphasizes geographic diversification and the pursuit of "European Champion" status through large-scale M&A. By offering a flexible, tech-enabled user experience, PureGym has disrupted the traditional mid-market fitness segment, establishing itself as a dominant player in the UK's value-fitness sector.
Ent. Value
£500M–1.5bn
Equity Value
[members only]
Multiples
EV / Revenue
2x–6x
EV / EBITDA
5x–12x
EV / EBIT
[members only]
Historical Financials (GBP)
Other operations with Puregym
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 10/2024 | PUREGYM | BLINK FITNESS | UNITED STATES | Leisure Facilities |
| 12/2021 | KKR | PUREGYM | UNITED STATES | Hospitality |
| 01/2020 | PUREGYM | FITNESS WORLD GROUP | DENMARK | Hospitality |
Other operations with Leonard Green & Partners
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 04/2025 | LEONARD GREEN & PARTNERS | CRUNCH FITNESS | UNITED STATES | Hospitality |
| 12/2023 | LEONARD GREEN & PARTNERS / HG CAPITAL | IRIS SOFTWARE GROUP | UNITED KINGDOM | ERP, HR & Finance |
Similar deals in Hospitality & Leisure
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 02/2018 | ARBY’S RESTAURANT GROUP | BUFFALO WILD WINGS | UNITED STATES | Restaurants / Chains |
| 12/2017 | PERMIRA | LA PIADINERIA | ITALY | Restaurants / Chains |
| 10/2017 | TDR CAPITAL | BUFFALO GRILL | FRANCE | Restaurants / Chains |
| 09/2017 | GLOBAL FRANCHISE GROUP | ROUND TABLE PIZZA | UNITED STATES | Restaurants / Chains |
| 09/2017 | FREEMAN SPOGLI | CAFE RIO | UNITED STATES | Restaurants / Chains |
| 05/2017 | BLUEGEM CAPITAL PARTNERS | BIG FERNAND | FRANCE | Restaurants / Chains |
| 04/2017 | JAB BEECH | PANERA BREAD COMPANY | UNITED STATES | Restaurants / Chains |
| 04/2017 | BLUEGEM CAPITAL PARTNERS | GRUPO RESTAURACIÓN LATERAL | SPAIN | Restaurants / Chains |
| 03/2017 | OAK HILL CAPITAL | CHECKERS DRIVE-IN RESTAURANTS | UNITED STATES | Restaurants / Chains |
| 02/2017 | ACCOR HOTELS | TRAVEL KEYS | UNITED STATES | Travel Agencies |
REFERENCES
Valuation range: EV £500M–1.5bn
Revenue range: £100–200M
EBITDA range: £50–100M
EV/Revenue range: 2x - 6x
EV/EBITDA range: 5x - 12x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Puregym by Leonard Green & Partners are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: puregym
FAQ
What transaction does this page cover?
How was the acquisition of Puregym by Leonard Green & Partners valued, and what multiples were paid?
What were Puregym’s revenue and EBITDA at the time of the deal?
What sources support the information on this transaction?
What is mynth?