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08/2025

MERCHANT GOURMET acquired by PREMIER FOODS

UNITED KINGDOM Food Processing / Food Products EV 20M - 50M GBP

Context

Premier Foods has agreed to acquire 100% of Merchant Gourmet from its founding shareholders. The brand is projected to generate revenues of c.28 million (FY2026), showing strong double-digit growth. Premier Foods intends to apply its "branded growth model"—expanding distribution, accelerating innovation (NPD), and increasing marketing investment—to scale the business, replicating the success of its previous acquisitions of The Spice Tailor and FUEL10K.

MERCHANT GOURMET, which reported an EBITDA margin of in 2026, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the AgriFood sector (11.0x).

-> Deep-dive in AgriFood market trends

Target

Founded in 1995, Merchant Gourmet is a premium UK food brand specializing in healthy, convenient, plant-based ingredients. It is best known for its ready-to-eat pouches of lentils, quinoa, chestnuts, and flavored grains that can be prepared in 90 seconds. The company operates an asset-light model (100% outsourced manufacturing) and employs a lean team of 25 people.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (GBP)

Year
Rev
EBITDA
EBIT
2026
2025

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REFERENCES

Valuation range: EV 20M - 50M GBP

Revenue range: 10M - 30M GBP

EBITDA range: 5M - 25M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of MERCHANT GOURMET by PREMIER FOODS are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.