At what enterprise value was MERCHANT GOURMET acquired in 2025?

During the acquisition of MERCHANT GOURMET by PREMIER FOODS in 2025, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 20M - 50M GBP. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.9x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of MERCHANT GOURMET when it was acquired by PREMIER FOODS?

The estimated EV/EBITDA multiple for MERCHANT GOURMET is in the range of 5x - 12x. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.9x. Join our community for free to access full valuation data and industry trends.

When was MERCHANT GOURMET acquired by PREMIER FOODS?

MERCHANT GOURMET was acquired by PREMIER FOODS in 2025.

What was the revenue of MERCHANT GOURMET at the time of the deal?

The revenue of MERCHANT GOURMET at the time of the deal is estimated to be in the range of 10M - 30M GBP. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of MERCHANT GOURMET during the acquisition?

MERCHANT GOURMET's EBITDA is estimated to be in the range of 5M - 25M GBP. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the MERCHANT GOURMET acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the MERCHANT GOURMET deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://markets.ft.com/data/announce/full?dockey=1323-17194269-1M7M5F6V9P2MSRT8531C7740PB

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Home Database AgriFoodMERCHANT GOURMET

08/2025

MERCHANT GOURMET acquired by PREMIER FOODS

UNITED KINGDOM Food Processing / Food Products EV 20M - 50M GBP

Context

Premier Foods has agreed to acquire 100% of Merchant Gourmet from its founding shareholders. The brand is projected to generate revenues of c.28 million (FY2026), showing strong double-digit growth. Premier Foods intends to apply its "branded growth model"—expanding distribution, accelerating innovation (NPD), and increasing marketing investment—to scale the business, replicating the success of its previous acquisitions of The Spice Tailor and FUEL10K.

MERCHANT GOURMET, which reported an EBITDA margin of LOGIN in 2026, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.9x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in AgriFood market trends

Target

Founded in 1995, Merchant Gourmet is a premium UK food brand specializing in healthy, convenient, plant-based ingredients. It is best known for its ready-to-eat pouches of lentils, quinoa, chestnuts, and flavored grains that can be prepared in 90 seconds. The company operates an asset-light model (100% outsourced manufacturing) and employs a lean team of 25 people.

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2025

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REFERENCES

Valuation range: EV 20M - 50M GBP

Revenue range: 10M - 30M GBP

EBITDA range: 5M - 25M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of MERCHANT GOURMET by PREMIER FOODS are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).