MERCHANT GOURMET acquired by PREMIER FOODS
Context
Premier Foods has agreed to acquire 100% of Merchant Gourmet from its founding shareholders. The brand is projected to generate revenues of c.28 million (FY2026), showing strong double-digit growth. Premier Foods intends to apply its "branded growth model"—expanding distribution, accelerating innovation (NPD), and increasing marketing investment—to scale the business, replicating the success of its previous acquisitions of The Spice Tailor and FUEL10K.
MERCHANT GOURMET, which reported an EBITDA margin of in 2026, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the AgriFood sector (11.0x).
-> Deep-dive in AgriFood market trends
Target
Founded in 1995, Merchant Gourmet is a premium UK food brand specializing in healthy, convenient, plant-based ingredients. It is best known for its ready-to-eat pouches of lentils, quinoa, chestnuts, and flavored grains that can be prepared in 90 seconds. The company operates an asset-light model (100% outsourced manufacturing) and employs a lean team of 25 people.
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Historical Financials (GBP)
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REFERENCES
Valuation range: EV 20M - 50M GBP
Revenue range: 10M - 30M GBP
EBITDA range: 5M - 25M GBP
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.