MERCHANT GOURMET
Acquired by
PREMIER FOODS
MERCHANT GOURMET acquired by PREMIER FOODS
Target
MERCHANT GOURMET
Acquirer
PREMIER FOODS
Context
Premier Foods has agreed to acquire 100% of Merchant Gourmet from its founding shareholders. The brand is projected to generate revenues of c.�28 million (FY2026), showing strong double-digit growth. Premier Foods intends to apply its "branded growth model"—expanding distribution, accelerating innovation (NPD), and increasing marketing investment—to scale the business, replicating the success of its previous acquisitions of The Spice Tailor and FUEL10K.
MERCHANT GOURMET, which reported an EBITDA margin of LOGIN in 2026, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN discount to the 10.1x average currently observed in the AgriFood sector.
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Target
Founded in 1995, Merchant Gourmet is a premium UK food brand specializing in healthy, convenient, plant-based ingredients. It is best known for its ready-to-eat pouches of lentils, quinoa, chestnuts, and flavored grains that can be prepared in 90 seconds. The company operates an asset-light model (100% outsourced manufacturing) and employs a lean team of 25 people.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with MERCHANT GOURMET
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