MEDICX HEALTH acquired by OPTIMIZERX
Context
OptimizeRx agreed to acquire 100% of Medicx Health. The operation will be funded through a combination of existing cash, short-term investments, and proceeds from a new $40 million credit facility provided by Blue Torch Capital. Certain members of Medicx's management, including founder and CEO, committed to reinvesting approximately $10.5 million of their transaction proceeds into OptimizeRx common stock, aligning their interests with the combined entity's success. The strategic rationale centres on creating the most comprehensive healthcare marketing platform in the US by combining OptimizeRx's HCP-focused DAAP platform with Medicx's consumer-focused Micro-Neighborhood® Targeting Platform — thereby addressing both key stakeholders in pharmaceutical marketing (doctors and patients) through a single integrated technology ecosystem.
MEDICX HEALTH, which reported an EBITDA margin of in 2022, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).
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Target
Medicx Health is a Scottsdale, Arizona-based healthcare consumer-focused omnichannel marketing and analytics company serving hundreds of life sciences brands. The company's core proprietary technology is its patented Micro-Neighborhood® Targeting Platform, built on its MX# advanced identity resolution technology, which enables highly precise, privacy-compliant targeting of both healthcare consumers and healthcare providers (HCPs) at the neighbourhood level. Medicx's platform supports life sciences brand and agency clients across the full commercial marketing cycle — from audience planning and omnichannel campaign execution (spanning advanced TV, programmatic digital display and video, social, digital radio) to closed-loop performance measurement, all within a single privacy-compliant environment.
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REFERENCES
Valuation range: EV 50M - 150M USD
Revenue range: 25M - 50M USD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.