MEDICX HEALTH acquired by OPTIMIZERX
Context
OptimizeRx agreed to acquire 100% of Medicx Health. The operation will be funded through a combination of existing cash, short-term investments, and proceeds from a new $40 million credit facility provided by Blue Torch Capital. Certain members of Medicx's management, including founder and CEO, committed to reinvesting approximately $10.5 million of their transaction proceeds into OptimizeRx common stock, aligning their interests with the combined entity's success. The strategic rationale centres on creating the most comprehensive healthcare marketing platform in the US by combining OptimizeRx's HCP-focused DAAP platform with Medicx's consumer-focused Micro-Neighborhood® Targeting Platform — thereby addressing both key stakeholders in pharmaceutical marketing (doctors and patients) through a single integrated technology ecosystem.
MEDICX HEALTH, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
-> Deep-dive in TMT (Tech, Media, Telecom) market trends
Target
Medicx Health is a Scottsdale, Arizona-based healthcare consumer-focused omnichannel marketing and analytics company serving hundreds of life sciences brands. The company's core proprietary technology is its patented Micro-Neighborhood® Targeting Platform, built on its MX# advanced identity resolution technology, which enables highly precise, privacy-compliant targeting of both healthcare consumers and healthcare providers (HCPs) at the neighbourhood level. Medicx's platform supports life sciences brand and agency clients across the full commercial marketing cycle — from audience planning and omnichannel campaign execution (spanning advanced TV, programmatic digital display and video, social, digital radio) to closed-loop performance measurement, all within a single privacy-compliant environment.
Ent. Value
LOGIN
Equity Value
LOGIN
Multiples
EV / Revenue
LOGIN
EV / EBITDA
LOGIN
EV / EBIT
LOGIN
Historical Financials (USD)
Similar deals in TMT (Tech, Media, Telecom)
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 12/2023 | SEPTEO | SEQUOIASOFT | FRANCE | Software | Septeo, a leading software publisher in Europe, announces the acquisition of the entire Sequoiasoft group (a software publisher for the hospitality industry). This acquisition allows the group to initiate sector diversification and accelerate its international presence, notably by establishing a significant foothold in Spain. Sequoiasoft had been under leveraged buyout (LBO) since 2019 with MBO+. |
| 12/2023 | AMETHIS | CAPITAL BANKING SOLUTIONS | FRANCE | Software | Amethis acquired a majority stake in CBS in a primary LBO transaction. The investment is designed to support the group's expansion and to accelerate the technological shift of its software suite towards SaaS and cloud-native models. |
| 11/2023 | PSG EQUITY | DIAPASON | FRANCE | Software | Diapason, a premier French software vendor specializing in Treasury and Risk Management Systems (TRMS), has entered a new growth phase through a strategic partnership with PSG Equity. This transaction positions PSG as the majority shareholder, succeeding Seven2 (formerly Apax Partners Development), which had been an investor since 2020. |
| 11/2023 | DEVOLVER DIGITAL | SYSTEM ERA SOFTWORKS | UNITED STATES | Software | Devolver Digital has completed the 100% acquisition of System Era Softworks, Inc. The transaction involves a multi-part consideration structure including upfront cash and shares, along with deferred and performance-based earn-out components, reflecting the firm's focus on long-term alignment with the target's management team. The acquisition serves as a strategic pivot for Devolver to extend its footprint beyond the traditional premium indie market. By integrating System Era, Devolver gains access to proven "Expandable Game" expertise and proprietary live-operations technology |
| 11/2023 | OCEANSOUND PARTNERS | MESSAGE BROADCAST | UNITED STATES | Software | LINK Mobility has executed a strategic divestiture of its Message Broadcast subsidiary to focus on core operational priorities within the European market. This transaction aligns with the seller’s portfolio optimization strategy, aiming to improve earnings predictability by exiting a niche, weather-dependent segment with high revenue variability. The exit allows the seller to streamline its operational focus toward broader enterprise digital messaging, supported by a strong contract backlog and stable growth profiles in the European market |
| 11/2023 | 21 INVEST | CONEX | FRANCE | Software | Conex, the leading French developer of customs and security management software, has opened its capital to 21 Invest France. This majority investment marks the second transaction of 21 Invest's sixth-generation fund. The group�s founders, Alban and Bertrand Gruson, are reinvesting significantly to lead an ambitious multi-year growth strategy. |
| 11/2023 | KEYSIGHT TECHNOLOGIES | ESI GROUP | FRANCE | Software | Keysight Technologies acquired 100% of ESI Group through a two-stage process. First, it purchased a 50.6% controlling block from the founding Rouvray family and historical shareholders at EUR155 per share. This was followed by a mandatory tender offer for the remaining shares at the same price. By early 2024, Keysight completed the squeeze-out and delisted ESI Group from Euronext Paris. The acquisition accelerates Keysight's strategy to shift its focus "left" into the design phase of the product lifecycle by integrating advanced predictive simulation and virtual prototyping into its design and test portfolio |
| 11/2023 | ARCHIMED | INSTEM | UNITED KINGDOM | Software | ARCHIMED has successfully completed the take-private acquisition of Instem, delisting the company from the London Stock Exchange (AIM). The transaction was driven by the need to liberate Instem from the short-term pressures of public reporting, allowing for more aggressive investment in long-term R&D. The strategic roadmap focuses on accelerating the adoption of "in silico" methods—using data and AI to model drug effects—which reduces the industry's reliance on animal testing and speeds up time-to-market |
| 10/2023 | CAPZA | TRAVELSOFT | FRANCE | Software | Capza invested nearly EUR100M to acquire a 13% stake (via preferred shares) and refinance the group's debt. This transaction allowed the exit of Andera Acto. The founder, Christian Sabbagh, remains the majority shareholder (>70%). The deal aims to support Travelsoft's ambition to double in size within four years through massive European M&A. |
| 10/2023 | SANDVIK | ESCO | GERMANY | Software | The transaction involves the 100% acquisition of esco GmbH by Sandvik AB, integrating the target's specialized power skiving software into the acquirer’s Manufacturing and Machining Solutions division. This strategic acquisition is driven by the increasing shift toward electrification in the automotive sector, which is fundamentally changing manufacturing requirements for gears. Power skiving has emerged as a high-growth premium niche technology that provides superior productivity and flexibility compared to conventional machining methods, enabling significantly reduced cycle times |
REFERENCES
Valuation range: EV 50M - 150M USD
Revenue range: 25M - 50M USD
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of MEDICX HEALTH by OPTIMIZERX are reserved for mynth community members. Register for free to unlock full data.
Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).