MC2 SAINT BARTH acquired by PENINSULA CAPITAL / PERCASSI
Context
Peninsula Capital and the Percassi Group acquired a 40% stake in Lanikai S.r.l., the owner of the MC2 Saint Barth brand. The founders, Massimiliano Ferrari and Raffaele Noris, retained a 60% majority. The partnership aims to accelerate the brand's international expansion, leveraging Percassi's retail expertise to open new mono-brand boutiques in the US (Los Angeles), Middle East, and Asia. At the time of the deal, the brand operated 53 boutiques and had a strong e-commerce presence (25% of sales).
MC2 SAINT BARTH, which reported an EBITDA margin of [members only] in 2021, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the Retail & Consumer sector (11.9x).
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Target
Founded in 1994 by Massimiliano Ferrari and Raffaele Noris, MC2 Saint Barth is a high-end Italian beachwear brand. Inspired by the chic and relaxed atmosphere of St. Barth, the brand offers vibrant collections for men, women, and children. Beyond its iconic swimwear, the group has expanded into year-round apparel (winter sweaters, accessories) with a strong international retail and wholesale presence.
Ent. Value
€5–25M
Equity Value
[members only]
Multiples
EV / Revenue
[members only]
EV / EBITDA
[members only]
EV / EBIT
[members only]
Historical Financials (EUR)
Similar deals in Luxury Goods
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|---|---|---|---|---|
| 05/2023 | PERMIRA | GRUPPO FLORENCE | ITALY | Fashion & Leather Goods |
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| 06/2022 | G-III APPAREL GROUP | KARL LAGERFELD | FRANCE | Fashion & Leather Goods |
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| 12/2020 | LVMH | TIFFANY & CO | UNITED STATES | Watches & Jewelry |
| 07/2019 | ALPHA PRIVATE EQUITY | AMF GROUP | ITALY | Luxury Supply Chain |
| 10/2016 | LVMH | RIMOWA | GERMANY | Fashion & Leather Goods |
| 07/2016 | G-III APPAREL GROUP | DONNA KARAN | UNITED STATES | Fashion & Leather Goods |
Other operations with PENINSULA CAPITAL / PERCASSI
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 02/2026 | PENINSULA CAPITAL | EUROPEAN QUALITY ASSURANCE | SPAIN | TIC (Testing, Inspection, Certification) |
REFERENCES
Revenue range: €5–25M
EBITDA range: €0–5M
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of MC2 SAINT BARTH by PENINSULA CAPITAL / PERCASSI are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: peninsula capital