At what enterprise value was BETJEMAN & BARTON acquired in 2018?

You can find the full valuation details of BETJEMAN & BARTON on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.9x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of BETJEMAN & BARTON when it was acquired by MANAGEMENT & PRIVATE INVESTORS?

The exact EV/EBITDA multiple for BETJEMAN & BARTON is available on mynth capital. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.9x. Join our community for free to access full valuation data and industry trends.

What was the revenue of BETJEMAN & BARTON at the time of the deal?

The revenue of BETJEMAN & BARTON at the time of the deal is estimated to be in the range of 0M - 5M EUR. Register for free to access the full transaction report and exact valuation multiples.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the BETJEMAN & BARTON acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the BETJEMAN & BARTON deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://foodandsens.com/made-by-f-and-s/chefs-on-parle-de-vous/la-maison-michel-cluizel-rachete-avec-le-the-betjeman-barton/

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Home Database AgriFoodBETJEMAN & BARTON

07/2018

BETJEMAN & BARTON acquired by MANAGEMENT & PRIVATE INVESTORS

FRANCE Food Processing / Beverages / Coffee & Tea REV 0M - 5M EUR

Context

The Cluizel family, owner of the chocolate group Cluizel, acquired the tea brand Betjeman & Barton from the Italian coffee group Illy, owner of the Damman‑thés group. The deal is structured as a full‑control acquisition where Michel Cluizel takes over the Betjeman & Barton name, its Paris headquarters, and its network of boutiques, while retaining the existing management team led by General Manager Agnès Defontaine. The transaction enables the chocolate group to diversify into the premium tea and infusion segment, a category characterized by strong brand loyalty, relatively high margins, and opportunities for experiential and gifting‑oriented retail formats. Strategic rationale for Michel Cluizel includes cross‑selling potential, such as integrating Betjeman & Barton teas into selected Parisian chocolate boutiques and pairing tea‑driven experiences with Michel Cluizel’s premium chocolates and pastry partnerships, while also accelerating the tea brand’s international expansion using the chocolatier’s established distribution and know‑how.

BETJEMAN & BARTON, which reported an EBITDA margin of LOGIN in 2018, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the AgriFood sector (10.9x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Betjeman & Barton is a French tea company and retail brand specializing in premium loose‑leaf teas, blends, and related products. Founded in 1919 in Paris by two British tea experts, the company has built a century‑long heritage around high‑quality, sourced‑direct tea offerings and a strong focus on in‑store and experiential retail. The brand operates a network of about twenty boutiques, with roughly half of these located outside France, including locations in Europe, Canada, Japan, and Malaysia, giving it a meaningful international footprint despite its relatively small scale. Betjeman & Barton focuses on a curated selection of orthodox teas, specialty blends, and luxury gifts, targeting a discerning, “aesthete” client base that values craftsmanship, storytelling, and origin‑based narratives.

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REFERENCES

Revenue range: 0M - 5M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of BETJEMAN & BARTON by MANAGEMENT & PRIVATE INVESTORS are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: betjeman & barton