HERTA acquired by CASA TARRADELLAS
Context
Nestle agreed to sell a 60% stake in Herta's charcuterie and dough business to Casa Tarradellas, creating a Joint Venture valued at EUR690 million. The new entity, incorporated in Spain, will be 60% owned by Casa Tarradellas and 40% by Nestle. The deal covers operations in six countries (France, Germany, Belgium, UK, Ireland, Luxembourg). Nestle explicitly retained the Herta vegetarian business to integrate it into its plant-based portfolio (Garden Gourmet), signaling a strategic pivot away from processed meats towards healthier alternatives.
HERTA, which reported an EBITDA margin of LOGIN in 2018, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Herta is a leading European brand specializing in charcuterie (cold cuts, frankfurters, bacon) and savory doughs (pie crusts, pizza dough). The brand holds leadership positions in several European markets, particularly France and Germany.
Ent. Value
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 500M - 1.5b EUR
Revenue range: 450M - 900M EUR
EBITDA range: 50M - 100M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: herta