HERTA acquired by CASA TARRADELLAS
Context
Nestle agreed to sell a 60% stake in Herta's charcuterie and dough business to Casa Tarradellas, creating a Joint Venture valued at EUR690 million. The new entity, incorporated in Spain, will be 60% owned by Casa Tarradellas and 40% by Nestle. The deal covers operations in six countries (France, Germany, Belgium, UK, Ireland, Luxembourg). Nestle explicitly retained the Herta vegetarian business to integrate it into its plant-based portfolio (Garden Gourmet), signaling a strategic pivot away from processed meats towards healthier alternatives.
HERTA, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the AgriFood sector (11.0x).
-> Deep-dive in AgriFood market trends
Target
Herta is a leading European brand specializing in charcuterie (cold cuts, frankfurters, bacon) and savory doughs (pie crusts, pizza dough). The brand holds leadership positions in several European markets, particularly France and Germany.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (EUR)
Similar deals in Food Processing
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 01/2020 | BC PARTNERS | PASTICCERIA BINDI | ITALY | Food Products |
| 01/2020 | BEMYCOMPANY CAPITAL PARTNERS | ACETAIA FONDO MONTEBELLO | ITALY | Food Products |
| 12/2019 | ARDIAN | CERELIA | FRANCE | Bakery / Pastry |
| 10/2019 | SEVEN2 / UI INVESTISSEMENT / CREDIT MUTUEL EQUITY | ROUTIN | FRANCE | Beverages |
| 09/2019 | HEINEKEN | GALLIA PARIS | FRANCE | Wines & Spirits |
| 08/2019 | PROGRESSIO SGR | POLENGHI | ITALY | Food Products |
| 07/2019 | INVESTINDUSTRIAL | NATRA | SPAIN | Food Products |
| 07/2019 | RIELLO INVESTIMENTI PARTNERS | FOODNESS | ITALY | Soft Drinks |
| 06/2019 | HEINEKEN | OEDIPUS | NETHERLANDS | Wines & Spirits |
| 06/2019 | MONDELEZ INTERNATIONAL | PERFECT SNACKS | UNITED STATES | Food Products |
REFERENCES
Valuation range: EV 500M - 1.5b EUR
Revenue range: 450M - 900M EUR
EBITDA range: 50M - 100M EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of HERTA by CASA TARRADELLAS are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: herta