Funkin acquired by A.G. Barr
Context
A.G. BARR has completed the acquisition of Funkin, the UK brand leader in the professional mixology market. The strategic rationale for the deal is the immediate integration of a fast-growing, high-margin brand (c. £9 million in sales) that provides A.G. BARR with a strategic "bridge" into the UK on-trade channel. By combining Funkin’s product innovation with A.G. BARR’s industrial and logistics scale, the group expects to accelerate the brand's international expansion and its penetration into the off-trade (retail) market. This acquisition allows the acquirer to capitalize on the structural growth of the cocktail market, where efficiency and consistency are becoming critical for high-volume hospitality operators. The deal highlights the trend of traditional beverage giants acquiring niche, high-growth "lifestyle" brands to rejuvenate their portfolios and tap into premium consumer experiences.
Funkin, which reported an EBITDA margin of [members only] in 2014, is valued in this transaction at an EV/EBITDA multiple of 10x–18x.
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Target
Funkin is the UK’s leading provider of 100% natural fruit purees, cocktail mixers, and syrups. The company specializes in "on-trade" cocktail solutions, enabling bars, pubs, clubs, and restaurants to serve high-quality, innovative cocktails with consistency and speed. Its business model addresses the operational friction of scratch-made cocktails by providing professional-grade ingredients that reduce prep time without compromising quality. With a dominant position in the UK hospitality sector and an expanding footprint in the US and Continental Europe, Funkin has become a "must-have" brand for the evolving mixology market. Strategically, the firm capitalizes on the global trend toward premiumization in spirits and the rising demand for sophisticated non-alcoholic and alcoholic beverages in professional settings.
Ent. Value
£10–30M
Equity Value
[members only]
Multiples
EV / Revenue
1x–3x
EV / EBITDA
10x–18x
EV / EBIT
[members only]
Historical Financials (GBP)
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REFERENCES
Valuation range: EV £10–30M
Revenue range: £5–25M
EBITDA range: £0–5M
EV/Revenue range: 1x - 3x
EV/EBITDA range: 10x - 18x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Funkin by A.G. Barr are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: funkin
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