21 Invest takes majority stake in Forno D’asolo

21 Invest acquired a majority stake in Forno d’Asolo, a leading family-owned Italian company in the frozen bakery market. The transaction was driven by the founders' need to address a generational transition and professionalize the company's management structure to unlock its next phase of growth. The Gallina brothers, the founders, recognized the necessity for a more managerial approach to scale the business and sought a partner with relevant expertise. 21 Invest was selected as the ideal partner due to its long-standing relationship with the founders, its deep understanding of the business, and its proven track record in successfully managing ownership transitions in family-run enterprises. The private equity firm shared a strategic vision to reinforce Forno d’Asolo's market leadership in Italy and expand its international footprint. The post-acquisition strategy involves appointing a new CEO with significant international experience to spearhead growth initiatives. Key pillars of this strategy include boosting domestic sales, expanding the client base, and pursuing targeted international expansion, with a particular focus on German-speaking markets. Additionally, 21 Invest plans to enhance operational efficiency by optimizing the distribution network, strengthening brand identity, and improving customer relations.