mynth
← DATABASE
11/2019

CEDAR CREEK COMPANY acquired by MAREL

AUSTRALIA Software / Industry-Specific Software REV 5M - 25M AUD

Context

This transaction finalizes the transition of Cedar Creek from a founder-owned regional niche player into Marel’s global corporate framework, enabling the target to scale its technical capabilities and bypass regional market limits through a major strategic consolidator. The acquisition establishes a direct execution beachhead in Oceania by absorbing Cedar Creek's long-standing tier-one processor relationships, facilitating the rapid commercial deployment of integrated hardware and software solutions without localized commercial friction. Capital allocation logic focuses on embedding Cedar Creek's specialized on-floor data capture modules directly into Marel’s overarching Innova software platform to offer a comprehensive digital ecosystem for regional poultry and meat processors. Operational risk is minimized by retaining the target’s experienced co-founding executive team to manage day-to-day client interfaces and ensure business continuity throughout the integration phase. Post-acquisition execution will prioritize immediate cross-selling initiatives, leveraging the target's trusted regional access to install Marel's heavy downstream processing machinery lines while expanding the contractual service revenue base across the combined regional asset network.

CEDAR CREEK COMPANY, which reported an EBITDA margin of LOGIN in 2019, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Cedar Creek operates as a specialized software developer and execution hardware provider delivering on-floor data capture, production control, corporate reporting, and end-to-end traceability systems for industrial meat, poultry, and seafood processors across Australia and New Zealand. The firm generates high-margin revenue through proprietary software licensing, programmatic updates, and localized technical support contracts tailored to tier-one food processing facilities. Client procurement cycles are non-discretionary and tightly regulated, dictated by mandatory animal welfare, food safety, and export certification standards enforced by public regulatory bodies such as Meat & Livestock Australia.

Ent. Value

LOGIN

Equity Value

LOGIN

Multiples

EV / Revenue

LOGIN

EV / EBITDA

LOGIN

EV / EBIT

LOGIN

Historical Financials (AUD)

Year
Rev
EBITDA
EBIT
2019
LOGIN
LOGIN
LOGIN
2018
LOGIN
LOGIN
LOGIN

Similar deals in TMT (Tech, Media, Telecom)

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
DateAcquirerTargetCountrySectorDeal Context
01/2020CVCECOVADISFRANCESoftware

EcoVadis has secured a $200 million investment from CVC Growth Partners II, marking one of the largest equity investments in the ESG space at the time. This transaction represents the first investment from CVC Growth Partners' second fund. Existing investor Partech, which has supported the company since 2016, remains involved in the business. The strategic rationale for the deal is to accelerate EcoVadis' global expansion and further invest in its technology platform and sustainability intelligence solutions. Following a year of rapid growth (adding 10,000 companies to its network and opening offices in Tokyo, San Francisco, and Melbourne) the funding allows EcoVadis to meet the immense market demand created by evolving compliance regulations and corporate purpose commitments. CVC’s global reach is expected to play a critical role in scaling the business and establishing EcoVadis as the universal platform for supplier ESG ratings.

01/2020OMNES CAPITAL / MACSFOPPORTUNITYFRANCESoftware

Omnes Capital acquired a majority stake in Opportunity, spinning it off from its parent company Volcacom (Apax Partners). The deal is structured as a Primary LBO with the management team, reinvesting significantly. Omnes invested over EUR14 million in equity. The financing includes EUR6 million in mezzanine debt (Andera Partners) and EUR10 million in senior debt. The goal is to triple the company's size through international expansion and M&A.

11/2019KEENSIGHT CAPITALSOGELINKFRANCESoftware

Keensight Capital entered into exclusive negotiations to acquire a majority stake in Sogelink from Naxicap Partners. Keensight prevailed in a highly competitive auction process managed by Oaklins, beating offers from Eurazeo PME (reportedly the highest bidder), Goldman Sachs, and Accel-KKR. Naxicap Partners chose to reinvest a minority stake alongside the management team and employees. The transaction is financed by a unitranche debt facility provided by Hayfin. The acquisition supports the continued growth of the group, which has achieved over 20% annual revenue growth for the past decade.

10/2019PLATINUM EQUITYCISIONUNITED STATESSoftware

Platinum Equity entered into a definitive agreement to acquire all outstanding shares of Cision Ltd. for $10.00 per share in cash. The board unanimously approved the deal, which included a "go-shop" period until November 12, 2019. The acquisition was aimed at taking Cision private to allow for long-term strategic investments and innovation in earned media management without the quarterly pressures of public markets. Affiliates of GTCR, holding 34% of the shares, signed a voting agreement in favor of the deal.

08/2019IDOXTASCOMIUNITED KINGDOMSoftware

On August 12, 2019, Idox plc executed a 100% acquisition of Tascomi Ltd. The transaction was structured on a cash-free, debt-free basis, financed via an accelerated bookbuild placing of new ordinary shares to raise net proceeds of approximately seven million pounds. The structural framework of the deal included an immediate cash consideration, the extinguishment of all existing debt facilities within the acquired entity, and a deferred performance-linked component to be settled post-completion. This strategic rationale is underpinned by a compelling industrial logic, enabling the acquirer to materially accelerate its cloud-first strategy and seamlessly integrate a native SaaS architecture into its existing product portfolio. By absorbing a modern, proven platform, the acquiring entity effectively circumvents substantial and lengthy internal redevelopment costs while establishing a next-generation suite of solutions tailored for core public sector markets. Furthermore, the combination generates significant cross-selling opportunities and provides a highly scalable foundation to capture adjacent software verticals. The operational synergies expected from replacing legacy systems with this newly integrated technology will drive immediate margin expansion and bolster the combined entity's annualised recurring revenue base.

07/2019MBO+SEQUOIASOFTFRANCESoftware

Sequoiasoft, a developer of management and marketing software for hospitality professionals, is restructuring its shareholding and embarking on a new phase of its development by bringing MBO on board as a majority shareholder alongside management. The company notably raised EUR6 million in 2016 from M Capital Partners, Siparex, BNP Paribas Developpement and Bpifrance to support the acquisition of Thelis.

06/2019TAGMASTERSENSYS NETWORKSUNITED STATESSoftware

TagMaster has finalized the acquisition of Sensys Networks, a maneuver designed to fundamentally strengthen the group’s competitive positioning within the global Intelligent Transportation Systems (ITS) and Smart City markets. The strategic rationale for this transaction centers on a "market-expansion" play, merging the target's technical operational depth in wireless sensing with the group’s established presence in the European Traffic and Rail sectors. This fusion effectively creates a specialized powerhouse in the data-driven transportation arena, providing the group with a robust platform to deliver next-generation infrastructure-to-everything (I2X) applications.

06/2019ELISA CORPORATIONPOLYSTARSWEDENSoftware

The acquisition of Polystar OSIX AB by Elisa Corporation is a strategic move to enhance Elisa's automation capabilities and provide innovative services to mobile operators globally. The deal combines Polystar OSIX's analytics expertise with Elisa's automation capabilities, enabling the development of new and innovative services internationally. The acquisition is consistent with Elisa's strategy to grow digital businesses internationally and provides Polystar OSIX with more resources for innovation and development. The transaction is expected to accelerate Elisa Automate's business, and Polystar OSIX's customers will benefit from more resources, strengthening the product portfolio further with innovative solutions based on machine learning and automation. The acquisition is a significant step for Elisa in expanding its presence in the global telecommunications market and enhancing its capabilities in network management and analytics.

05/2019BRIDGESTONE CORPORATIONTOMTOM TELEMATICSNETHERLANDSSoftware

In a transformative move for the automotive services sector, Bridgestone Europe, a subsidiary of the Japanese giant Bridgestone Corporation, has reached an agreement to acquire TomTom Telematics. The transaction highlights a significant strategic realignment by the world's largest tire manufacturer, as it seeks to fortify its digital capabilities and accelerate its transition into a Mobility as a Service (MaaS) provider. The acquisition is valued at a significant premium, reflecting the target's position as the European market leader in fleet management. This all-cash transaction allows Bridgestone to internalize a high-growth, data-rich platform that manages nearly one million connected vehicles. By merging TomTom’s telematics data with Bridgestone’s extensive tire-wear analytics and global retail network, the combined entity aims to pioneer tire-predictive maintenance, a key value driver for large-scale commercial fleets. From a structural perspective, the deal represents a carve-out from TomTom’s core mapping and navigation business, allowing the seller to refocus on its location technology stack while providing the target with the industrial scale of a global automotive leader. Subject to customary regulatory approvals, this acquisition positions Bridgestone as a formidable software player, significantly increasing its recurring revenue profile and providing a digital "moat" around its traditional hardware business.

05/2019BLACKROCKEFRONTFRANCESoftware

The acquisition of eFront by BlackRock marks a transformative milestone in the evolution of investment management technology. This strategic transaction facilitates the full exit of the previous financial sponsor, Bridgepoint, and marks the transition of the Parisian software leader from private equity ownership to integration within a global financial giant. The rationale for this deal is rooted in the "whole-portfolio" approach, aiming to bridge the historical gap between liquid public markets and illiquid private assets. By merging eFront’s specialized capabilities in alternative investments with BlackRock’s Aladdin platform, the combined entity creates a comprehensive ecosystem for risk management and portfolio monitoring. This integration allows institutional clients to manage private equity, real estate, and infrastructure holdings alongside traditional stocks and bonds on a single, unified technical architecture. The process was characterized by intense competitive tension, involving several major global financial information and software providers, reflecting the high strategic scarcity of eFront’s proprietary data-harvesting technology. For the acquirer, this move is a cornerstone of its long-term objective to significantly grow the revenue contribution of its technology services, positioning the group as the indispensable infrastructure provider for the global asset management industry. The deal also reinforces the global standing of French-born financial engineering, as the management team continues to lead the platform’s development within the broader international organization.

REFERENCES

Revenue range: 5M - 25M AUD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of CEDAR CREEK COMPANY by MAREL are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).