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11/2019

CEDAR CREEK COMPANY acquired by MAREL

AUSTRALIA Software / Industry-Specific Software REV 5M - 25M AUD

Context

This transaction finalizes the transition of Cedar Creek from a founder-owned regional niche player into Marel’s global corporate framework, enabling the target to scale its technical capabilities and bypass regional market limits through a major strategic consolidator. The acquisition establishes a direct execution beachhead in Oceania by absorbing Cedar Creek's long-standing tier-one processor relationships, facilitating the rapid commercial deployment of integrated hardware and software solutions without localized commercial friction. Capital allocation logic focuses on embedding Cedar Creek's specialized on-floor data capture modules directly into Marel’s overarching Innova software platform to offer a comprehensive digital ecosystem for regional poultry and meat processors. Operational risk is minimized by retaining the target’s experienced co-founding executive team to manage day-to-day client interfaces and ensure business continuity throughout the integration phase. Post-acquisition execution will prioritize immediate cross-selling initiatives, leveraging the target's trusted regional access to install Marel's heavy downstream processing machinery lines while expanding the contractual service revenue base across the combined regional asset network.

By taking control of Cedar Creek Company, Marel continues its expansion strategy. Previously, the group had completed 2 acquisitions, including Maja in 2018.

CEDAR CREEK COMPANY, which reported an EBITDA margin of LOGIN in 2019, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Cedar Creek operates as a specialized software developer and execution hardware provider delivering on-floor data capture, production control, corporate reporting, and end-to-end traceability systems for industrial meat, poultry, and seafood processors across Australia and New Zealand. The firm generates high-margin revenue through proprietary software licensing, programmatic updates, and localized technical support contracts tailored to tier-one food processing facilities. Client procurement cycles are non-discretionary and tightly regulated, dictated by mandatory animal welfare, food safety, and export certification standards enforced by public regulatory bodies such as Meat & Livestock Australia.

Ent. Value

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Multiples

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EV / EBITDA

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Historical Financials (AUD)

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2019
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REFERENCES

Revenue range: 5M - 25M AUD

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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).